What are your non-negotiables?

Simply put: What are the things that allow you to do your best work?
Those things that make you the happiest at work, the most productive, creative, focused, and high performance. Those are the things that should be your non-negotiables when thinking about a job.

It is hard to have them crystal clear, since they might change throughout your life and career, but it is important to work on having them updated and “on top of your mind” so you don’t end up “suffering” your job.

For example here are some non-negotiables people shared with me:

  • Max has 3 non-negotiables: 100% remote working, >= $80k yearly salary & stock options in the company he will work for.
  • Juliette has 4 non-negotiables: a great office space to work from, availability to work during night instead of day time (night owl), at least 1 o2 or meeting-less week days (to focus), >$125k yearly salary .
  • John has 3 non-negotiables: >$50k salary , flexible schedule and work days as long as he hits his performance targets, asynchronous communication (no expected immediate chat responses).

What are your non-negotiables? have you thought about them? How do you communicate them to recruiters and potential companies that want to hire you?

And last but not least, companies also should have their non-negotiables clear and upfront, so applicants and recruiters avoid wasting time and resources.

What has been your experience? I would love to hear what you think.


To code or not to code?

Why and when “not to code“.

For the last 5 years of my life, I have been learning to code on and off during my “free time”, I managed to learn a bit of javascript, python and swift, and with that I was able to build a couple websites & an app, yes thats it, that’s what my limited skills and time allowed me to do.
At the same time I have followed along those years so many of you learning to code from scratch, getting into boot camps, 100 days of code challenges, changing careers and landing awesome jobs as software developers. I have been inspired and so happy to see the impact that learning to code can have in people’s lives.

In other cases like mine, people already had careers they loved, and were learning to code just to grow the understanding on: how software gets build, structured thinking processes, project management and so on, but it was never their objective to actually become an fulltime software developer.
Whether you already knew it or you discovered it on your own learning path; becoming a good software developer requires (like in any other career path) focus, dedication, thousands of practice hours, people to learn from and a continuous learning mindset.

So if you have a fulfilling career that satisfies you both in enjoyment and compensation, then you are lucky enough to not require a complete career path change, therefore learning to code while is still recommended because it gives you a way better understanding on how software solutions are build, doing it for too long might take your focus away from your career path. In this case the answer would be: not to code. 🙂

And if you need software solutions then hire the awesome developers that have invested the time, effort and sacrifices to learn and become good so they can build quality software.

But if you learn a bit and feel passionate about it and realize that you would like to do that for living then go for it! The clear answer is: to code!
The world needs more software developers so if you put in the time and effort I can almost guarantee you a well payed career path.

Here my more personal insights on my context. –> Podcast: Intimate business : to code or not to code?

I hope this clears up some of the questions I have received on my DMs about learning to code, if you are on the pool of people wanting to focus 150% and actually want to become a good software developer here are some resources on where to start:

5 Steps to start learning to code

Platforms to learn to code for free (I would recommend freecodecamp above all)

What are your thoughts?
To code or not to code?

Performance marketing?

Usually described as the marketing investments in which you only pay when you get measurable results (eg. pay per view, pay per click, pay per conversion, pay per lead, pay per visit, etc) Performance marketing has become mainstream.

The thing is, we should be able to measure or at least estimate the return of every dollar invested in marketing.

Which even old-school companies have been doing throughout history. (eg. P&G, Unilever, Coca-Cola)

Companies invest so much in marketing to see that investment return.

Whether the investment is on:
a) Building a brand to convince people to trust them / like them / want them so they become customers and recommend them.
b) Giving away discounts to convince people that they can’t afford to let this offer pass by.
c) Showcasing the functions and features that make their product/service better than others to convince people to become customers.
d) Building incentives to generate more worth of mouth (referral) effect so it can acquire more customers and sales.
e) … & many more..

Every penny spent has the same end business goal: to increase revenue for the company. So in reality all investment in marketing is actually planned and managed as “performance marketing” with different measurable results and different time frames in which you can measure those results, but in the end it can all be measured and estimated in order to make beneficial investment decisions for the company’s best interest.

This is why I encourage leadership teams in startups and scale-ups to manage their growth marketing investments with this perspective of “performance” where all investment decisions should be measurable in order to test, learn and scale in a more efficient way for the company’s financial & business health.

What do you think?

First, assume positive intent.

I hope these lines give some perspective on what people in different contexts have been going through during these challenging times.

Being a new mom, during a pandemic, in a foreign country, without my family or a support system to rely on, motherhood & maternity leave has been harder than I could have ever imagined.

I remember planning (and even promising) to return to work 4 months after giving birth 😆. And afterwards, realizing how it became impossible to do so; between constant lockdowns making it difficult to hire a nanny and managing “working from home” with a new born it became obvious I needed to focus 200% in being present with our son.

On top of that, both of us (my husband & I) are working on startups, so you can imagine how the demands on time and effort are way above average when you are trying to build and scale-up a company. And, I have payed the price; feeling like I’m letting down both my son as a mother, and my company as a team member.

It’s been exhausting in every way, physically mentally and emotionally. Trying to stay on top of it all while managing what my doctor called: “normal postpartum depression, not severe enough to require intervention but strong enough to monitor it”.

Just like this example of my current context, I’m sure you (reading this) have also been going through a sum of challenging situations. So here I am sharing my challenges to hopefully make you feel less “alone” in how you might be feeling right now.
Maybe this pandemic teaches us enough to stay open and understanding in our post-pandemic world.

It is important to also mention that businesses need to keep going (“the show must go on”), we all depend on a healthy economy where businesses keep growing, evolving and creating value. This is why we keep pushing, this is why we keep caring about our jobs and responsibilities. Because it is during these times when companies needs us the most, these are the challenges that make companies thrive or die, and all of us in the workforce are the ones who will define that.

With all this in mind, I would like to ask for patience and empathy with everyone you are interacting with. The easiest way I have found to do so is to Always first assume positive intent.

This premise helps all interactions to be much more constructive & productive specially when so many of those interactions are happening digitally. Lets assume the best intent from people until proven wrong. Remember, we are all in this together.

I hope I get so see you soon.

Big hug, Ale.

360 reviews guide & 3-2 rule on feedback.

Let’s first review the 3 cardinal rules on feedback:

  1. Be prepared with clear examples.
    To avoid feedback on becoming impact-less compliments or complaints, you must bring examples where that person behaved the way you are mentioning.
    For example, don’t just say: “you are very assertive” but mention the meeting/email/moment that made you perceive that person as very assertive, so that she can identify what she should keep “doing right”.
    Or with negative feedback: “you are usually unstructured, for example in that email about tech resources you sent last week, there was no clarity on the objective of the email, nor what was the problem and what you needed from the people you sent the email to.”
    If possible share how could that person have been more structured in that context.
  2. Identify facts from assumptions and use the word: -Perception-.
    Whenever we are giving feedback (including in our personal relationships) most times half of the things we are mentioning as a fact are actually assumptions, you have to do the work to separate those two, so whenever you have an assumption you can approach it with the following formula:
    That ___insert here the fact___ made me perceive/feel/think that you ___insert here assumption___ .
    For example: “The fact that you didn’t respond to any of my emails and messages on this subject made me perceive that you are not committed to solve this issue”.
    It works both for negative and positive feedback;
    “The fact that you take the time to analyze and optimize our budget so carefully during that session made me perceive that you are very responsible with the way we spend the company’s money”

    Half of the time, assumptions will be wrong, so by treating them as a perception preceded by the fact you will be understood better and it will open the conversation for the other person to share their perception. Which brings me to the 3rd rule:
  3. Always end the feedback with space for the other person to give their perspective.
    Feedback sessions are not meant to be monologues even when it is a one way feedback.
    So after stating the fact, with examples and explaining all assumptions you had on that fact, you have to open the conversation with a simple: “What do you think about it” or “What is your perspective on it” so the other part can feel recognized, thank you for the positive feedback, be able to give their side of the story with their perspective on the negative feedback, and most importantly actually propose & commit to a plan for improvement.

Now, on the process of thinking of these feedback points to give, you will notice that with each of the coworkers you have to give feedback to, one will come very easy to your mind: either the positive or the negative feedback.

We are all a bit biassed so it is always a big challenge to give 100% objective feedback. But the 3-2 rule is my way to get closer to objectivity.

Lets say you have a coworker that you are usually very frustrated to work with: so very naturally you can think of 3+ points of areas you think this person should work on in order to improve.
So you would have to:

1. First, limit it to only 3 (*only 3 because 3 is the magic bullet point number that makes things easy to remember and structure long term.)

2. Then, force yourself to think of at least 2 other positive feedback facts.
Everyone has something they must be doing right, and in order for people to listen to the areas of improvement you are pointing at, you need to open their ears and mind with constructive positive feedback that recognises the things they are actually doing right.
The reason it is at least 2 is because most times if you are biased negatively towards that person the first positive thing you can think of is not really very relevant but maybe the second one will be since you had to force yourself to think further for more than one positive feedback. The reason I don’t force it to 3 is because most times if they don’t come easy it ends up being “fluffy” non- constructive feedback points.

The same when it is the other way around, let’s say that you have to give feedback to your boss whom you really enjoy working with, respect and admire, so you can only think of positive feedback about her, you should start by writing 3 points of positive feedback and cap it to only 3, then you force yourself to find at least 2 points of areas of improvement, that way you are forced to think a bit more objectively in which ways she could improve.

This helps your coworkers, boss and direct reports to feel recognized and to have the opportunity to actually work on the areas they need to improve.

Remember than only positive feedback is useless, it takes away the whole point of feedback sessions which is find the areas we all need to work on in order to make our work, our team and our company thrive.

I hope this guide is helpful for anyone who is about to start 360 reviews at their company. I know how most people hates this process but it is impactful when it is done the right way.

Good luck on your 360 and let me know your thoughts and experiences around this! I love to read them. 🙏

Why Parenthood = 4 full time jobs

Let’s do the math:

1 full Time job = 8 hrs per day , 5 days a week = 40 hrs per week.
Parenting is 24/7 = 24 hrs per day, 7 days a week = 168 hrs per week.
168/40= 4.2 full time jobs
Working parent = 208 hrs per week*

Hrs per daydays per weektotal hours per week
1 Full time job8540
Working parent24 + 87 + 5208 *
(I know there is not 208 hrs in a week but that is the equivalent in expectations)

So actually it is 4.2 full time jobs and this is for the parents who are just parenting. So, if you are a parent with a full time job, you are actually expected to deliver what 5.2 full time employees should deliver. (208/40= 5.2)
And I know, some will say: “but you do get some sleep, children go to school, you can hire help, etc etc..”
First I have to address the hiring help part: when professionals grow their teams and they delegate to their team members it doesn’t mean they are not working right? The same with parents hiring help, nannies, even schools, all those things they have to manage, delegate and follow up, hence the project management job. (all parents having 100 chats with other parents from your child’s school know what I’m talking about)
Second, I never said you are expected to do 5.2 full time jobs of the same kind of job, it gets more challenging you are actually expected to do your profesional career expertise AND a range of several others like: physician, psychologist, coach, nutritionist, project manager, teacher, night vigilant, .. etc. (yes the night shift is a full time job for a night vigilant who might fall asleep here and there but if anything happens he/she has to respond and be ready to problem solve)

And you are expected to do all that work (equivalent to 5.2 full time jobs) in less time, basically because *the week only has 168 hrs in time and you are expected to deliver what 208 hrs can produce. This is why 2 parents are needed to participate equally in this crazyness so those 168 extra hrs per week are divided in two(but that’s a whole separate conversation on equality that requires an other post).

So all I’m saying is WOW! I admire and respect all parents who have survived and even thrived!
I have developed a whole new level of admiration and respect for all of you.
Thank you for contributing to society x 5.2 !
I hope I get to learn from all of you, manage to survive & hopefully thrive as well. Thank you for being an example to me, and for showing how humans can do much more than what we imagine possible.
To all responsable parents around the world : THANK YOU!

I don’t have to prove this to people who already have children but to all who doesn’t have children and are still not convinced all I can say; please have a child, do it all on your own, stay sane, and prove me wrong please!! XD
I dare to say this because I was one of you, I thought would be able to do it all with no help & no struggle… haha yes I was that naive. XD

Ale Arce.

Linear vs Exponential growth

Most people will immediately think exponential growth is what all companies should be looking for, but in order to achieve real exponential growth companies need to achieve consistent, long term linear growth first, then the compilation of both will look exponential after some time (yellow line).

The difference between exponential or linear growth in a business is actually about how much we zoom in or out from the graph 😉

this zoomed in snapshot looks very exponential.

The key for linear growth can be: consistency & long term plans aligned with the company’s vision, product development (that actually serves its customers’ needs) & great customer care.

The key for Exponential growth can be: initiatives that fuel growth*, such as special “offers & promotions” (note that companies can not play the game of always having promotions, at some point that becomes the normal offer), PR opportunities, partnerships, product features, etc… initiatives that will drive enough attention and conversion at a specific moment, even when they might not drive consistent stable growth throughout time, it will enrich the higher part of our conversion funnel (awareness & interest ) enough to build our brand as we grow in the market.
*It is important to understand when companies should invest on these initiatives, it depends on how well prepared the company is to handle the growth (keeping a good quality) and in which adoption stage the company’s product is at.

Companies in a healthy growth stage needs to fuel both “types of growth”. Both growth types need each other to allow the company to thrive in a healthy way that benefits the company, the teams, the owners, the market and the clients.

If you only focus on “exponential growth” efforts you loose long term focus and sustainability throughout time.

If you only focus on linear growth you take the risk of growing too slow for your own sustainability and maybe having other companies outcompeting you.

So yes, both are important. Growing companies just need to know when to prioritize what according to their specific growth and development stage.

Coffee talk with Morgan Ringrose

Talking with talented people who are doing what they love for living is what these series of interviews will be all about. We can all learn from their professional and personal paths.

This time we got to talk to Morgan, lets dive in:

Morgan Ringrose, self taught web designer and developer working exclusively with Squarespace. Instagram mom to anyone who needs encouragement and a cheerleader.

Profesional area:

1. How did you get into web design and development? Where/how did you learn?
I had my first taste of “coding” when I was a child. I would add HTML to my Piczo website and think I was the absolute coolest. When I was in my late teens I would code gamer profiles using iFrame in exchange for virtual cones for my avatars. It wasn’t until I finished a university degree that was completely unrelated to anything I do now that I really put my time and efforts into learning computer languages and front end design. It started with customizing WordPress to learning PHP.

2. How did you start freelancing?
I started freelancing by accident actually. I wanted to get more practice with WordPress so I started a Fiverr gig. $10 and I’ll install and setup your premium WordPress theme, then those $10 clients grew into full time clients, my prices rose, what I could do became more advanced then before I knew it I had made several thousand dollars and didn’t have time for a regular job anymore.

3. How did you get your first 10 clients? 
It’s been so long now, I believe the first half a dozen or more were from Fiverr then from Instagram where I showcased my work in more of a portfolio style feed.

4. What is your plan for your business in the next year & 5 years? 
That’s a good one. I think about this a lot actually and I don’t really have a goal setup for myself. This is my first year operating as a registered business and I would really just like to feel scaling financially. Sort of separate from that, I would like to teach coding to children in school. I remember having keyboarding class and it was so dull, I would love to work with schools to teach younger kids the basic understanding of computer language. So many kids have no idea this field is out there or that it might interest them because a number of kids aren’t exposed to it.

5. What are you currently learning? 
For once, I’m not taking any coding classes! I’m currently taking courses on how to create a more education based platform and grow my reach. I firmly believe education should be free to all and if I know something useful I want to be able to share it openly and have it easily accessible.

6. What has been your biggest mistake with your business or clients?
Not having contracts signed with a deposit. Letting my personal feelings towards someone’s financial situation dictate an extremely low rate for a large amount of work. And under selling myself because I’m always worried my fees are too high and will be rejected.

7. What has been your biggest success (that you are proud of) with your business or clients?
My biggest success was last year, having a year of documented income that I could put down on paper. When I first started freelancing (and the 3 years after starting), I couldn’t even apply for an apartment because my income basically didn’t exist. 
But on a client front, my business success with them is being able to create exactly what they wanted even when they themselves weren’t sure. When I give my clients the green light to go look around their new site and they’re over the moon about it. That’s a win for me. No matter how big or small the website, it’s such a feat to see them happy with my work.

Personal area:

1. Do you believe in work life balance?
Yes. As a mother and a wife, being able to balance my work day and wrap it up by the time my children are done school is what I strive for. It’s why I never gave up on pursuing this path. I love that every single day my kids know I’ll be there outside the doors waiting for them. One thing I had to learn was how to create boundaries for myself, my work and my clients. When I say I’m done for the day, I am done for the day and I need to go recharge.

2. What is the book you have recommended the most to your friends, family and/or coworkers?
The Night Circus, hands down. Excellent read

3. What does your morning routine look like? What does your night routine look like?
Let me go back to before Covid, right now I’ve been home with 2 children for 5 months and it’s just groundhog day.
Mornings: Once the kids are where they’re supposed to be, I get coffee, turn on my computer and set my iPad up. I watch Jenna Marbles videos as background noise because I get lonely sometimes. Check my Instagram, Facebook page, Emails and do a lap to make sure all of my clients websites are up and running without issue. Then it’s just deciding what aspects of what project take priority on that day then walk my husky 3-4 times before 2:35pm.
Night time can be chaos, but I find an hour to read and wash my face. 

4. How many hours of sleep do you get?
Sometimes 8 but other times 2-3. Depends on what happened during the day. I find I get stuck on things that happened and can’t let them go which then keeps me up all night.

5. Favorite way to spend your free time?
Right now I play Animal Crossing. But in all honesty, I like cleaning my house and rearranging things. It used to be such a chore but now I find it therapeutic.

6. Blogs you follow and read (business or fun).
I only go on blogs for recipes and ONLY if they have a “skip to recipe” button.


1. What is the advice you find yourself giving more often?
I’m quick to share my mistakes with people, I think it’s important to humanize myself and show that everyone struggles. Because of that transparency I get a lot of questions about business, what to do in sticky situations like dropping a client that is disrespectful, or when a client isn’t paying. There are so many scenarios that it’s hard to know how to navigate so going to someone like me that has probably dealt with it before can be comforting.

2. What advice would you give to your 20’s self?
Don’t go to University. 

3. What is something (phrase, advice, statement, rant.. ) you would write in the biggest billboard in the world?
MLM’s are a scam that prey on very specific groups of people and it should be illegal.

Where can people find you:
Portafolio: morganringrose.com/portfolio
Website: morganringrose.com
Social Media: Instagram @m.ringrose

“The yogi coder” has left

Is time for my “alter ego” to leave the building.
When I started this blog it was intended to be an experiment to build a brand in a niche where I was learning both: Yoga and Coding.
I tried to keep it as a separate character, tried to hide it from co-workers, friends and family until I had no choice but to embrace it when they found me online 😅
My full name, location and so on many other personal data points were not disclosed in an attempt to keep it as a separate, safe character.
But this blog stopped being a brand long ago to become a space for me to connect, express & create. And the “me” in the equation was not well defined by only “yogi & coder”:
I’m a woman, sister, daughter, friend, mother, wife, marketer, entrepreneur, employee, yogi & much more.
Like any other normal adult, Im interested in so many things that it would be impossible to put it all in a social media handle: @LifeMeditationLoveEntrepreneurshipMotherhoodPsychologyBusinessYogaFitnessPartnershipTechnologyMarketingGrowthCareerdevelopmentCoachingBooksBrandingPerformanceResearchFinancesFeminismFreedomEqualityHealthVeganismGeneticsTravel..
you get it .. it would be a joke of a handle.. 😂

So its time for “the yogi coder” to leave and for me to use this space as I please for creativity and to connect and learn from more humans around the world.

Hi, my name is Alejandra but everyone knows me as Ale Arce (or Ale Maple; same tree 🌳🍁 different language 😜) you can learn more about my professional career here on my linkedin and from now on this is my space to express and connect with so many talented people like yourself reading this post.

Thank you!!

Ale Arce

3 keys factors to achieve success

…Are you a talented programmer or marketer? Make sure you share your core here: https://www.mycore.dev/my-developer-core
connect & get featured in our media.

Make sure you listen to the episode is quick (less than 15mins) but explains in detail why these 3 things are key factors to achieve success.

  1. Ruthless prioritization: I like to list this one first and foremost (even when it is related to #2) because it is sooo clear to understand those two words together: ruthless prioritization means that it will and it most hurt to prioritize one thing over the rest, that is why it is “ruthless”.
    It is not that is clear you will only benefit from doing A or B , it is that even when you know you most likely will benefit from doing A & B & C … & Z++ you will let them all go and prioritize just 1.
  2. Focus: I would like to refer to 2 guys that agree with me: Warren Buffet & Bill Gates. In the Netflix documentary on WBuffet, both men where were asked: What is the key factor to achieve success? and without hesitating both answered: FOCUS.
  3. Commitment / consistency : Not much success comes fast, all those online course sellers that tell you: “… fast, easy and cheap” are simply lying . It might be easy but the reason why not “everyone is doing it and succeeding” is because it requires commitment and consistency.

Hustle culture & work-life balance

Is passion defined by the amount of hrs invested at work? 🤔
Do you need to invest 24/7 of your time in something to be able to succeed?
Does work/life balance exist?

Join the best devs at: https://www.mycore.dev/my-developer-core


Indiehackers mentioned podcast episode:  https://www.indiehackers.com/podcast/167-dhh-and-natalie-nagele-on-work-life-balance

How to connect with me through The yogi coder:

IG: https://www.instagram.com/theyogicoder/
Youtube: https://www.youtube.com/channel/UCCagmygt3g7nh94ZqfHNxsA
Facebook: https://www.facebook.com/theyogicoder

3 reasons why learning to code can change your life

Reason #1:

You learn something that will be essential in the future.
Coding or software programming will be needed in every single field, why? just because it is the most efficient way to solve problems in every single field of science and knowledge.
Just like it happened with math and statistics where after so many years society realized that everyone benefits and needs that knowledge to thrive in any career they choose, from layers, to medical specialists they all need numbers and statistics knowledge to succeed in their fields. The same way computer programming will be needed and thought as a basic subject not only in universities but from school as early as elementary school.
Some advanced schools are already doing it but it will take some years for everyone to follow.

Reason #2:

You learn to approach and solve problems in a more structured and efficient way.
Our dearest “algorithms” are the base of learning computer programming, actually the sentence “learning to code” means only learning to speak the computer language but what we all need is actually learning to solve problems in smart, scalable and efficient ways using code and software as a tool for it, but the main skill to be learnt is how to solve those problems in the most efficient and scalable way.
This knowledge and actually I would call it “skill” because it requires practice, is impactful not only in our professional lives (again, no matter what your field is) but also in our personal lives, in how we approach challenges and problems. Learning to code or learning computer programming and algorithm solving will teach you:

a) that every problem is solvable even when you don’t know how yet. It will teach you that not knowing how to solve it doesn’t mean it is not solvable, it only menas you haven’t found the way yet. which takes me to lesson “b”:
b) You can google your way into solving almost anything. The knowledge is out there, you just have to find it. In the past we would say “all the knowledge is out there you just have to read enough books to access it, but now you don’t need to read full books, you can simply google it. Honestly this is one of the biggest learnings, understanding that most of your problems, challenges and questions can be found by googling it. That way you can find the information, studies, tests, results, and people who found them or discovered them so you can actually have a conversation about it instead of asking people expecting that they solve your issues for you.
c) Breaking things down into pieces is easier, more achievable and realistic than trying to solve the full problem all together. That’s a life lesson: take one day at the time, one mile stone at the time, one small step at the time and you will get further than you imagined.

Reason #3:

Last and most exciting for me: It is one of the very few careers that you can actually learn from scratch in 3-4 months (online or at a in-person bootcamp) and get a job right away. Improving your income / changing your career path / changing your life path.
Some of the most inspiring stories I know, have come from people changing their lives because they learnt to code and were able to get a good job with it.

Keep in mind 2 things:
1. Software development is a huge growing field : from AI, machine learning, data science, to web design, mobile development, the areas are almost infinite now and keep growing as we speak. so the need for this talent keeps growing at the same pace. Therefore in an open market where everything depends on demand & supply, the more demand there is for a specific talent the higher the job will pay.
2. it takes 3-4 months to have the basic knowledge to be able to get a junior job where you actually have to learn and develop the skills through years of experience that will allow you to grow into a very talented and skilled programmer who will be more and more valuable for the market as time passes by. But like everything in life: you have to be willing to start “at the bottom” and to keep learning literally forever. If you are not willing and excited to do so, then this is not your career path.

Launch your podcast for free in 3 steps

Launching a podcast is one great way to put your creativity out and build your brand without having to use your face (which is what a lot of people are afraid of doing) .
This is one of the many formats you can find that might be the most comfortable for you to create content that ads value to an audience.

  1. Choose the niche, subject area of expertise or learning you want to talk about.
    Something you enjoy learning and talking about, maybe you are already an expert in the subject, maybe you like listening to other experts around it, maybe you just like sharing your learning path on it, whatever it is it doesn’t matter, the most important thing is that it is something you actually enjoy talking about since that’s what you will be doing hehe . Also, please don’s worry about seeing so many other podcasts already on the subject, the same with blogging and any creative activity it is not about the information itself it is about your unique perspective and particular way of communicating that makes you different which is what builds a unique audience of listeners who enjoy your outtake on the matter.
    It is also highly recommended that you write a bit about it, it doesn’t have to be perfect but more like a guide on what you want to talk about so you don’t forget while you are recording.
  2. Download Anchor.fm on your phone and hit record.
    You can record, edit, host and publish all 110% for free.
    And if you ever want to add sponsor segments (and get payed per listener) they have a platform for it, but you don’t have to if you don’t want to.
    You can add an intro sound and music, segments, edit and all. I don’t edit because I like the flow of a natural conversation and because I have no time for it hehe but It is a great creative outlet I have found enjoying more than writing captions on IG 😉
  3. Design your icon and visual creatives.
    It doesn’t have to be perfect, don’t overthink it, you can simply use the free version of Canva and either use their templates or search for your favourite podcasts and copy their style or design it can just be an image with the podcast name as an overlay. That simple. Don’t overthink, remember you can (and should) always edit and change along the way.

Now you can just hit record and publish! 😀

If you want to build a channel to share about your podcast every time you publish, I would recommend opening an IG, youtube (if you want to record yourself while you record the podcast) , FB groups, Forums that are around the subject you are going to be talking about (avoid following podcasts forums), if you already have a blog publish it in your blog, if not you can even just share a bit about it on a medium blog you can open with the name of your podcast.
This channel (I use Instagram intimate business profile) is a great way to be able to have a two way communication with your audience, not only to share when you publish a new episode but mostly to actually listen to their feedback, interests, what they want to listen next, etc etc..

Growth Marketing tip* the best way to advertise a podcast to grow your audience is to advertise in other podcasts as a guest.
Reach out to podcasts you already like (it doesn’t matter if they are small or big) and share why you can add value as a guest, hunt for it and get invited to them with the subject you have in mind for your podcast: for example: if I have a podcast Intimate business where I discuss career growth, women in tech and building your freedom I can reach out to several podcasts I like with a blurb saying that I have successfully negotiated 3x salary twice in my career, launched 2 businesses, work while being pregnant, aim to work while being a parent…. bla bla bla and while I add value to the podcast I’m invited as a guest, I can also mention this is what I share on my own podcast : “intimate business make sure you check it out” 😉
So remember to reach out to as many podcasts with a clear short email sharing how you think you can add value to their awesome audience. 1 out of 10 will answer back with a positive invitation so don’t get discourage if you don’t get as many answers.

I hope this tips, tools and steps helped and share with me your podcast and how long it took you to publish! Im curious to hear if you managed to do it fast and easy with these steps! 😀

See you around!
Alex- The yogi coder

Will parenthood affect your career growth?

I’m answering a great question from some of you with my own perspective on the matter so far as a pregnant professionally ambitious woman.

I receive a message from an great woman I know through IG asking what were my thoughts on this subject since I am pregnant and working in tech. She started by sharing the following quote from the book Women in tech by Tarah wheeler:
Family chapter: “Children will interrupt your career plans. If you want to have them, go for it, but understand that doing so will incur a penalty on your career time-line. Your are choosing to spend time with your children instead of your career, and it really not possible to have it all. “

I kindly disagree, based on my own experiences but mostly based on what I have seen in women around me that I admire, so I am here to tell you YOU CAN HAVE ALL YOU WANT to!
Not what others expect from you or even what you used to expect from yourself. So you have to be very honest, conscious and self aware to truly understand what is it that you want.

The whole objective of equal opportunities is for all of us to be able to have a free choice about what we want to do with our lives! not to follow anyones expectations or norms.

So far, I have heard:

” I don’t want to stop my career..”
“I don’t want to be like my mom, who was a housewife and was the best mother ever but I could tell she was not happy or full-filled”
“I don’t want to be an absent mother who needs to hire a nanny 24/7 to take care of my children for me.. “

Which actually should be turned into:
“I want my career to keep growing and developing”
“I want to be happy and full-filled.”
“I want to be a present good parent”

You see how everything changes ? from focusing on what you Don’t want.. to focusing on what you DO WANT , it all seems much more achievable.

Because having a career and being a good parent are not mutually exclusive. The same way that if you suddenly want to and can afford turning into a full-time parent and stop your career growth , you have to know that you are allowed to, the point of all movements searching for equality is for us to be able to choose freely, so lets not turn these movements into forcing all women to choose one same thing.
The same for men, gender equality fights for men to also be able to have that possibility to choose, if they want to and can afford to as a family.
This is about people having the same opportunities to choose what they want disregarding of their gender, race, nationality, etc.

What do you think? Please let me know on the comments.

#BLM 2020 4 Imperfect learnings and take aways.

Disclaimer: I’m not an educator, not an expert, I’m not perfect.
So with that disclaimer here are some lines with my perspective:

1. Humanity is actually not doomed, but it is improving and moving forward.
You are 100% percent right, 1 single case is 1 case too many and we shouldn’t stop addressing this situation until there is 0 people being affected by our systemic racism. That is a fact. We shouldn’t stop bringing this up and fighting for justice until there is no need to demand justice because no innocent people is getting scared, stopped, blocked, murdered by our systemic racism.

It is important to acknowledge that things have and continue to improve throughout the years just for the fact that it gives us all hope that all these historical efforts, strikes, energy and movements are actually having an impact.
Being aware that these movements have an actual real impact on society and how we are evolving as humans is actually what motivates us to keep participating in these movements, to keep bringing important matters that need urgent change up, to make our voices heard.
If we don’t acknowledge that we together can have and are having an impact in these issues then what would be the motivation to do so?
Do your research and acknowledge how things have actually been improving dramatically throughout the years, even with the bumps in the road of having racists leaders in power.

Read Factfullness.
This book is not about #BLM but it gives an overall view of humanity’s issues and how the numbers and the facts show dramatic constant growth and improvement throughout the years.
I recommend you to read it and to give it as a gift to anyone that has ever said “nothing has changed” or even worse: “Nothing will change”.

We have to be aware of the facts to actually understand that we have the power to change things and to make things better for everyone around us. So people don’t take the “easy” choice of becoming indifferent and doing nothing because anyways “things will never change”.

2. We are all part of the systemic racism we live in.
No mater which country you live in, no matter what color your skin has, no matter how privileged or unprivileged you feel, we are all part of the system.
It doesn’t mean we are all racists, it just means that we are all in this together, and if we want real change we need to accept that even when it might be non-intentional, we are all living in the same system that has oppressed people simply because of the color of their skin.

Acknowledging this is a huge step forward, it will bring our consciousness to it in our every day life and be more aware in how are we contributing for change and for equal opportunities for everyone regardless of their skin color.

This shouldn’t bring a feeling of guilt but a feeling of empowerment because the fact that you are part of the system means that you have the power to have an impact in the system. So take that awareness and turn it into empowerment to make a difference from now on.

3. You are not GOD. You are just an imperfect Human like everyone else.

Accepting this releases you from:
1. Having to be perfect and know it all from the beginning to the end and
2. Policing other people that are trying to help by telling them that (from your perspective) they are doing things wrong. And becoming a bully and harasser towards other humans that are simply and imperfectly learning how to contribute in their own way.
(If you find that some people are actually trying to work against an equal society it is ok to call them out)
Always remembering that you don’t have the full picture, or the full answer so learn to be as humble as every imperfect human should be.

This movement suddenly turned into shaming anyone trying to be part of the conversation, trying to support the movement, some people decided that in their personal perspective if they were doing it right or wrong and if they were doing anything considered not perfect they try to destroy them in every way..
Policing on people trying to be part of change won’t construct anyone, use your passion and anger and energy on this matter to manifest, to bring people together with you towards evolution towards a better world where all humans have the same opportunities.
Remember that even yourself with all your passion, knowledge and resources are not perfect and even when you might have the best of intentions and actions you can make some mistakes on the way because you are allowed to, you are human. And your fellow change makers will be there to support you and guide you throughout it all. So please stop wasting so much energy in hating on people trying to be part of the change.

So what can we do to be part of the change? A lot!
– Listen.
– Do real introspection. Start with your own perspectives, learnings development; What do you need to “unlearn”? What do you need to reconstruct? …
– Bring this awareness into your every day vocabulary, family life, profesional development,
– Donate if you can.

Where? How? I encourage you to google it. There are thousands of resources, books, articles, experts and educators.
Just like it works with coding; if you are truly interested you will google it and figure it out.

4.Why movements might “require” violence?
Violence in the streets is the physical expression of pain, oppression, and desperation.
These movements have a small group that end up destroying shops, businesses, monuments, and sometimes even hurting people, and I agree it is horrible, and there can be some reasons:
1. They’ve had used every other pacific language before and were not listened to, they have lost all hope in life because they got their loved ones murdered in the worst possible way.
And, historically:
2. Until these movements affect physically every person in society, meaning: no one can drive through because they are blocking streets, businesses loosing it all because of riots, monuments that we see everyday when we walk by being destroyed. Until it affect every single person in society including the ones who are safely at home watching this one the news, until we all feel affected, hurt, blocked, offended, thats when we all start caring and it becomes impossible to turn our faces away from the problem.

Yes, it is UNFAIR:
It is unfair to the business owners who got robbed, it is unfair to the person who might have died in the ambulance because it couldn’t reach the hospital in time due to the manifestation traffic, it is unfair to everyone being affected in anyway, 100% unfair. The same way it is unfair to keep looking the other way when innocent humans keep dying with no consequences, no justice, no impact. This is a reminder that we are all in this together and what happens to one minority literally affects us ALL.

So before you so confidently generalize and “condemn violence”, Lower your voice and try to understand what could have put people in this position of wanting to burn it all.
Just for 10 seconds try, if you do this, just open your mind and heart to try to understand their why, you have walked a long way into empathy and compassion.

and lastly but most importantly:
Why we Say their names:
George Floyd , Breonna Taylor, Ahmaud Arbery, Botham Jean, Tamir Rice, Trayvon Martin, Eric Garner, Philando Castile, Sandra Bland, Jordan Davis, Jonathan Ferrell, …
Innocent humans that died in the hands of systemic racism are the famous names representing thousands or millions of people living terrible experiences due to systemic racism throughout their lives, and throughout the world every single day.
Say their names so we remember that a fellow innocent human was robbed of his/her life for no reason and that we still have work on our own to do, we still have justice to demand for and that this movement (like every movement looking for equality and human wellbeing) is not over until NO ONE IS LEFT BEHIND again.

In Mexico we have so many names being forgotten, humans getting murdered just because of their gender and vulnerability and that’s why we march, that’s why in each movement we say their names, so their death is not ignored and forgotten, so their death contributes to our pain to demand change in ourselves, in our society in our world.

F.I.R.E movement explained

For those of you who still haven’t heard about F.I.R.E movement: it’s letters stand for :
F: Financial
I: Independence
R: Retire
E: Early
Pretty self explanatory this is a movement where young adults (specially millennials) are looking for a way of achieving financial independence earlier than what traditionally we have been taught by society.
Instead of waiting until you are 65-70 years old to be allowed to retire and finally have the time to focus on doing the things you love the most, like spending time with family, traveling, having flexible schedule, launching the business of your dreams without financial pressure, care more about your health, invest more time in your hobbies, etc etc. Millennials (we) decided that we wanted to experience freedom, health, and happiness as early as possible.

There has been tons of criticism around this movement, some economists claim that it is impossible to save enough money to “retire” so young and support ourselves and our families for so many years since we live longer and apparently are aiming to work for less years.
So, they seem to have a point… But what they don’t address is that this movement is NOT about stop working for good, but more about achieving the freedom you need to be able to do what you love, and explore how can you make a living enjoying your work and your life in the process.

Sounds like utopia right? Well it is actually pretty achievable for most people able to read this blog post, and here is how in 3 steps:

1. The first thing to focus on is: downsizing you cost of living to the lowest possible. Wait, don’t disregard this as anything extreme, it is actually a healthy analysis of your current way of living and the costs that your lifestyle is incurring in your finances vs. the happiness it brings to your life.
For example: if you run a budget analysis on your monthly expenses, from housing, transportation, travel, food, restaurants, everything. Most likely your highest cost is housing whether you are paying a mortgage , or renting this is usually the highest cost.
Before I continue I want to share a quote to put things in perspective:

Normal is getting dressed in clothes that you buy for work, driving through traffic in a car that you are still paying for, in order to get to a job that you need so you can pay for the clothes, car and the house that you leave empty all day in order to afford to live in it.

Ellen Goodman

Having said that, you can start understanding what I mean with lowering you living cost, starting from your house/appt, if you think about it most likely you might be able to move to a smaller/ further away / cheaper home in order to save some of that cost.
Here is why the whole “tiny house” movement has been growing so much in the last years. Where we see people moving into a 300 sqfeet home on wheels, where they can live for very little, paying no rent, no mortgage and even their services expenses get very low since they don’t waste much electricity, water etcetc..

If you search for this tiny house movement you will find so many reasons beyond economy, why people are choosing this lifestyle over living in a big house.

But the whole idea is that you are able to lower your cost of living without lowering your quality of life!
I just mentioned the highest cost of living which is housing but you can make your list and understand what your priorities are, so you can start lowering the cost of as much as you and your family can. Please, remember to do at least a quick google search on “more economic alternatives of…. ” anything you think it might be impossible to lower your expenses on, the reality is that you might find new innovative, better and cooler ways of doing things that will bring you tons of savings to your wallet. Housing is just one of them.

I will dive deeper into this on the podcast and with more examples but for the sake of keeping it simple lets move on to the second step:

2. PAY off your DEBTS ! There is no other way to say this, but just make sure you have no debts. Start with any type of credit card debts you might have (since most likely that will be the debt with higher interest rate you are paying) .

Paying everything should be a priority, the way to do this is:
Once you have analyzed your expenses and decided where you will be able to cut down on.. you take that money you just saved and use it to pay as much as you can of your debt every month, turning it into a paying plan, setting clear goals to when you will be able to be completely out of debt.
I don’t think I should have to mention that from the moment you decide to work on your FIRE plan… you should NOT purchase ANYTHING through credit. The rule is:
If you can’t buy it in cash(one single payment) you just can’t afford it.

and last but not least:

3. Save/invest most of your income.

There is a caveat here, this applies only to people with a relative high income (much higher than their expenses), because if you are just recently graduated or didn’t go to college and (sadly) you are not a self taught coder, that can earn very good income (this is why I encourage everyone to learn to code) then your income most likely be quite small and you won’t find it that easy to save 70% of it, even if you have no debt of high cost of living, in this case you should invest your TIME in learning and earning experience that is and will be valuable in the market so you can increase your salary/run a business that pays better.
If you find yourself in the population type that earns good income, has been able to buy a home, and support a high lifestyle then you can cut back in all you can until you are able to save&invest >70% of your income for a couple years.
With this 70% of income saved while your lifestyle cost is only <30%, then in a couple years you will be able to save enough to support you for quite some years (up to 5 years) so you not only enjoy life, time and family but also figure out what is it that you love to do that can add value to society and can create a good enough income for you to support yourself from that activity.

The point is that you save enough to build a good “cushion” that will buy you time to:
1. Figure out what you love doing and where there is an opportunity to market it.
2. Invest time in that work/activity you love until it starts producing the income you need to support yourself (since you have already a very low cost of living).
Then your savings left become “retirement savings” and stay in an investment fund where with time it will keep increasing (due to compounding effect) and when you can start adding on that investment a bit every month you will be able to continue your productive life working doing something you enjoy, spending time and money in what you actually care the most for (traveling , family, friends, pets, …you name it), and still be a responsible society contributor adding value with your activity and saving for your old years.

If you are reading this thinking: “I don’t have much, not a big salary or big house or debt or anything to cut down” then you are also in a good position to design the life you enjoy living the most.
Just don’t let media fool you with the idea of “having a lot of money means happiness” because it doesn’t.
Read, listen and learn about yourself and what truly makes you happy so you can start designing and building that life you want.
The key to a steady personal economic growth is to always keep learning and evolving.
Get experience in the field you are interested in, learn as much as possible and keep growing, you will realize in some years when you look backwards(connecting the dots) how important it was for your growth that you kept learning and evolving.

I hope this blog post inspires you to structure and design the life you dream responsibly for yourself and your family 😀

Let me know what you think.

10 Tips to stay sane During Corona (COVID-19) quarantine

If you are able to work from home and have no children, then it is not so difficult & here are 10 quick tips on staying sane during your quarantine:
(If you have children, these 10 also apply but I will add some tips from my parent friends at the end 😉 ) :

  1. Keep your work schedule (eg. 9 to 5 ) : the key here is to keep your brain in a “normal” healthy and manageable routine.
  2. Make sure you take breaks every 45 mins (if you drink tons of water you’ll need to pee 😉 )
  3. Stretch & move every time you take those breaks: here are some videos that can guide you: (2 min in desk stretch video)
  4. Agree with your team on an efficient communication channel.
    I chose slack text but I’m also 100% open to video calls at any time, that way we can tackle things fast and be connected both personally and professionally.
    Big recommendation: turn on your camera, one of my coworkers brought it up and it is true, it makes us more sane to communicate while seeing each other.
  5. If possible connect to your router through a wire, internet is faster and more stable than wireless. 😉
  6. Take lunch break, take the time to plan and cook your meals.
    It is healthy and also makes you conscious that you don’t need to go nuts grocery shopping, you have all you need to survive for some time, and if you need to you can always go to the super markets (they will stay open throughout the quarantine time) and get what you need.
    But it is important to keep everyone else in your mind, not everyone can afford to buy it all at once and we need to keep supplies available for all. Buy only what you need for one or two weeks.
  7. Add indoor activities to your afternoon & evening.
    Pick 1 or 2 things you wanted to do “but you never had the time”: eg. read for a couple hours with a cup of tea, practice yoga, learn to code 😉 , cook vegan meals, etc.. This is a great moment to put your mind into something you wanted to do but never had the excuse to do so.
  8. Stay active. If you are in strict quarantine and not able to go for a walk to an open space outdoors at a time streets might be empty.
    Then search on youtube home workout routines, just adding 20 mins of “movement” day will change your health. This is also important for your immune system.
    If you are not fan of yoga or any of the youtube videos for indoor workouts, you can commit to your own routine: eg. 100 squats, 100 ab crunches, 50 pushups, 10 1-min planks.. you decide. But stay active.
  9. Meditate, I know easier said that done, but here are some apps that can help you with guided 5-10 min meditation (some are even free!): headspace, Insight timer, Serenity: Guided Meditation & Mindfulness(free both in ios & android).
  10. Limit your social media consumption, social media can be an addiction you pick up during this time and it is not healthy for your mind or body, putting a side that there is tons of incorrect information being shared at the moment. So watch news, do your own research and stay calm creating a good environment at home.

** For weekends, allow yourself to wake up later, stay in pjs for longer and be a day with no strict schedule but allow yourself to think and plan what you want to do that weekend. Because you will have to adapt to the quarantine setup.

For those who have children at home (tips from friends who have children):

  1. Explain them what is happening: ” we are helping the world avoid the spread of a virus that can be dangerous for some sick and vulnerable people, it is not dangerous for you or us because you have a strong immune system (cells that fight bad viruses) in your body to fight it just like it fights a flue or anytime you get sick, but there are people in our community who are a bit less strong and need us to stay healthy to avoid getting it from us….”
    The point is finding a good explanation easy to understand that doesn’t scare them but makes them understand the purpose of the quarantine and how important their role is in it.
  2. Build a schedule/ routine for them and share it with them as a plan for the next weeks.
    This can include, continuing with what they are learning at school, getting their homework book advanced a bit, deciding together what would they like to learn this week: the planets? the human body? math? don’t be scared all resources you need are online just google it and you’ll find it.
  3. If you are parenting with a partner: Take Parenting shifts, agree with your partner hours to be the ones fully present and responsible for children’s entertainment, care and education. (2 hours shift are usually the best).
    If you are single parenting, then try to find activities where they can keep self entertain for small stretches of time, even while being in the same room or space make sure there are moments each can be doing their own thing without interruption for at least 40 mins at the time.
  4. Add creativity boosting activities: like reading, knitting, drawing, painting, learning a dance choreography, making bracelets (from whatever thread you have at home ) One good friend created a hunting game that made their kids entertained for 2 hrs XD hiding a list of 20 toys around the house and giving them a paper with the list of toys they had to find and write down where they found them *the one that found the most was the winner of a cupcake or something.
    Children need this to stay sane, their brains are developing so much in so many ways that you need to feed them with creative activities. Again best way to find them: google it! : ” creative indoor activities for children age___ “.
  5. Add time and breaks for active challenges: eg. who can last the longer standing on one foot, or doing more squats, or going up and down the stairs.. etc etc.. you can also google: indoor workouts for children.
  6. At night create a stable calming bed time routine and shower/bathe them with warm water at night.

I hope this tips help you as much as they are helping me staying sane for so long being indoors and so abruptly having to change my habits and daily routines.


Favorite online YOGA classes (for beginners):
Yoga with Adriene , short efficient yoga sessions, easy for beginners and good to follow at home.
To boost your immune system 😉 Yoga Immunity Boosting Routine: Flu-proof (open level)
En español: Xuan Lan Yoga . (she is actually practicing in what used to be my studio in mexico city 😀 )

Keep yourself updated on Coronavirus outbreak numbers per country: Worldometer.info

Lost motivation? 3 tips to recover it ;)

We have all been there, moments when we feel completely uninterested and even bored by what we are doing. Everyone goes through that, like Steve Jobs used to use analogies comparing love life with work life:
“…As with all matters of the heart, you’ll know when you find it..” -SJobs

This also applies for motivation, you can not expect to be at the same level of motivation, excitement, passion & energy ALL THE TIME.. specially throughout long periods of time..
Like in a long therm relationship there will be moments of boredom and disinterest, but when you work on it and remember WHY you are together, WHY you love that person, WHY you want to keep building a life with that person, WHY you admire that person, and so on…. Suddenly you smile ☺️ and get excited, motivated and proud again of your relationship, then start investing more time in re-flourish it, making you and your partner feel like when you were first dating or even better in a more loving mature way.. 🥰

No, this is not a blog about relationships 😅 but it is such a good analogy to use because it is exactly what happens with work and projects.
When you start you are ON FIRE! 🤩 everything is about your new job or your new project your mind can’t stop thinking about it and dreaming with all the possibilities, everything is a possibility, even problems can look more like challenges to you and like Barney Stinson you immediately answer in your head “Challenge accepted!” 😏

Then time passes by, you face several challenges along the way and things do not come out as you imagined, but you still kind of wish it can work even when you have no motivation to continue anymore…

This is the moment when you have to sit down, acknowledge how you feel and (like you would do in long term relationships) :

1. REMEMBER your WHY’s : why you started in the first place, why you used to love it, why you thought it was such a good idea, why you wanted to do it no matter what, why you couldn’t stop thinking about it.. 🤔💭

2. Then you can start objectively defining if those “whys” apply today still.. or might want to even redefine those “whys”. Because you have change, your perspective has changed your ideals have changed, you name it.. for any reason it will be healthy to do a check up of your whys and when needed simply redefine them. (like pivoting in a business after you have learnt what the market actually needs/wants to pay for) 😉

3. Design a sustainable long term plan: Maybe you actually need some tools to help you easy the load of work, maybe you need to have a talk with your boss or maybe you need to commit some weekly time to invest in your project without distractions. (here are some tips on making that a habit that sticks)
But whatever you design now will be more realistic, you have by now the experience of having faced some of those challenges that threw you off the path, so you are actually wiser, less naive and more aware on what to expect so you can plan for it and make it sustainable in the long term. *

After this process you will realise if your WHY was strong enough to keep going and get “re-inspired” or if it is actually a good moment to let it go and move forward with something else or just keep searching (just like” as with all matters of the heart”) .

*sustainable long term: This is a very important matter to mention: if you keep doing things expecting “easy & fast” results please stop and don’t do it at all in the first place. Really, I can not explain with more passion how sad it makes me to see so many people looking for easy fast paths to “success”. Internet has been selling too much crap on the idea of making things easy and fast/immediate and it really doesn’t work that way, nothing is fast and easy, every success you see has behind it thousands of hours of hard work, consistency and patience.

Want to learn to code? Here is my favourite platform where I am learning.

Thank you for reading! There is a podcast episode where a share a bit more about my own process of remembering my whys for this blog ! 😀
Check it out here: and make sure to subscribe 😀

Why you might need a break from social media (& 4 tips how to make the best out of it)

Like most relationships, you will have ups and downs with your social media channels (Instagram, Facebook, tiktok, snapchat, twitter..), whether it is just your personal social media platforms or you have a brand to maintain sometimes it gets rough out there.

Not only because strangers behind a keyboard can be destructive, and influencers or even friends sharing their perfect life can mess up our subconsciousness when we start comparing ourselves with their lives, but even if you don’t experience any of those situations, just the time spent scrolling without adding any value to your life can become ridiculous & purposeless. Many of us have even developed habits around scrolling purposeless through social media every day without having to actively take the decision to do so, it is automatic and scary.

I highly recommend you to get a time spend tracking app, or use Instagram’s feature so you can track your time spend in these platforms, just observe it, don’t try to change your behaviour right away, just notice how much time you spend every day scrolling, then write down how you feel about it, it does’t have to be negative, it can be:

“I spend 50 mins every day scrolling” then sit with how you feel afterwards, it can be things like: tired, motivated, inspired, guilty, self conscious, confident, sad, bored,… be completely honest and non-judgemental with your feelings just observe and write.

If you see that most of what you feel is positive & constructive feelings then its fine for you to spend that time simply scrolling, it might be your relaxing way of entertainment and honestly we all need some simple pointless entertainment in life, not everything has to be around learning or constructing something, we need the balance of just enjoying sometimes. BUT, if you notice that most of the feelings you get after scrolling through social media are not positive, maybe they even give you some anxiety, then you have to do something about it. Maybe taking a good break is what you actually need. It doesn’t have to be long but it has to be total, not just reducing the time but actually stopping, for at least a week if possible a month.
There is no need to worry about you missing out on anything or loosing your voice in your audience, you will see nothing will really change in a week, not even if you are an influencer, you wont loose much by being absent for a week, it might actually be helpful for growing your audience.

This kind of “break” literally breaks the cycle in your habits and you will start to notice you might feel different (hopefully better) afterwards.

Tips on how to break the habit:

  1. Change the location of the social media app in your phone, kind of hide it away. So if you want to open it you can not open it by habit taping in the same places in your phone, you will have to proactively look for it which will give you time to think if you should really open it or not.
  2. Place an other app on the location that your social media app use to be. You can choose, it can be a mandala colouring app, a meditation app, kindle, audiobook app, this is a good opportunity to create a new habit that maybe you have been wanting to start for some time.
  3. If it was a creative outlet for you, choose an other format, maybe you start writing your thoughts or painting or doing something to express yourself without having to be through the app.
  4. Define a purpose, for when you are back from the break. Since you most likely don’t want to quit digital life, set a purpose for your time spent in your favorite social media app, it can be anything you want: ” get inspired to get healthier habits” or “support women in tech” or “participate in x movement” ,… etc etc whatever you choose if you define the purpose of your time spent there it will have an automatic positive effect, you will be picky when choosing who to follow, and more thoughtful when sharing your posts. Btw, if you are an influencer this will make your audience grow and connect better with you, since it will be very clear after some time of consistency what the purpose of your content is. 😉

Let me know how you feel and if these tips helped you with some introspection, even more fun if you ended up picking up a new good habit along the way! I would like to read from you in the comments 😀

Personal sharing: Once I came across an article saying that if we use all the time spent on social media for reading, we would be able to read 300 books a year! :O Whhaaaat?! I think the writer was using extreme data and exaggerating a bit but that was what inspired me to at least read 52 books per year (Here the post I wrote with tips how to do it) I have to admit I didn’t keep the same reading pace throughout the years but I for sure increased the amount of books I read every year after that. 😉

WHY and HOW to Build your Brand online

If you are here means you have been questioning yourself on how relevant it might be for you to build your brand, and how on earth can you start without it taking all of your productive time.

First I want to share how building my brand has opened doors to me:

  1. I stopped being ” Alex from Facebook ” or “Alex from (..insert company I work for here..”). Went from being someone who depended on her job at the big company to be recognised to start being Alex the yogi coder, the entrepreneur, the marketing expert, the motivational speaker, the business owner, you name it… whatever I wanted to focus on. I was able to shape my brand the way I wanted and evolve it as I evolved my business and my skills.
  2. Yes yes I became an influencer, The opportunity of growing my audience in different platforms gave me a voice that many big brand wanted to have so yes I got to make money out of choosing the brands I was willing to partner up to sponsor on my audience.
  3. Public speaker; I have been invited in so many good events and congress around women in tech, healthy living, career development, engineering, gender equality. It has been a great experience and very rewarding now only by money but by the satisfaction of meeting people in person and transmitting my experience face to face.
  4. When I built my consulting company, I was able to prove that I know about marketing, digital media platforms, and market behaviours because I had proven I was able to build a brand from SCRATCH.
  5. It opened so many business opportunities, that I am still exploring on how to scale my in-person consulting and workshops into digital resources to reach more people in my audience.
  6. It maintains me updated, the fact that I have my own brand across multiple platforms forces me to stay updated in the latest algorithm changes in each platform, strategies and even in new media platform options out there so when Im giving consulting my clients or teaching a course I know what Im talking about..

Well all these might only seem relevant for someone who is in marketing or digital media right? Well.. NOUP, building their brand on the right platforms has helped politicians connect with their voters, investors build their reputation, Software developers connect with the best business people to launch and monetise their tech ideas, get investment, PR, employees have been able to get an extra income source or become independent, other employees have used this to be able to grow in their company or grow by finding a better job somewhere else. So get over the idea that it is all about “becoming an influencer” or building a brand on “social media” .

I will show you how and where you should build your brand according to your own needs. Not everyone has to be on IG…

And remember we have been doing this “building our brand” thing since forever, before internet came along we would build our brand by giving a great service at our business, by meeting and connecting with people creating our “reputation” everywhere we went, with our business cards, social events, etc. Now it just became easier to reach more people with your “personal brand” or “corporate brand”.

So if you are ready to get my first simple tips on how to begin register here:

I will send you the link and we can talk about your specific brand .

And make sure you share this with the people you think might need it most!

Talk to you soon! 😉

Alex – The yogi coder

3 reasons why this is My favorite coding learning platform

Tons of you have asked me this question and I know I have tried to stay objective and if you look back to earlier blog posts I am recommending several platforms where you can learn for free, mostly because I don’t want anyone with the excuse of “I can’t afford it” to avoid learning to code !

But I also have accepted that paying for a learning platform represents a stronger commitment towards learning as much as you can as fast as you can. Since you pay per month, if you are like me you will be trying to get the most out of that monthly investment, therefore you end up learning or at least taking the courses faster than if you are not paying or have any real deadline chasing you.

So here it is (drumroll…) my favorite platform to learn programming is:

Team Treehouse

and I have to say this is #NOTanAd , it is honestly my favorite for these 3 reasons:

  1. The freaking awesome tracks: depending on what you are learning and the experience level you have, they have built learning tracks that take you literally by the hand, step by step until you finish the course. The tracks not only help you “stay on track” because they are designed so smartly for you to never get lost or miss any important knowledge or practice throughout your learning process but also help you track your progress by showing you how much time you need for each class and exercise but how many tracks are left, so you feel the progress since day 1 , which is so important when learning something from scratch. 
  2. You get to learn by doing !!! It is not like going to a lecture and listen to a person speaking for hours so you have to take notes, it is a profesor explaining every step of the way while you together with him are coding step by step. During the tracks you not only have small “tests” to check what you have learned so far, but through the whole course track you are building something together with the teacher. So you get to build a finished product! there is nothing more satisfying than that for us students! 
  3. The lovely PAUSE option! Though I don’t encourage you to ever use it, it is the only platform where I feel they really care for me learning and not wasting my money! It has an option for you to pause your month of learning so what you payed doesn’t get wasted during those weeks where you didn’t have any time to learn because of a personal unexpected situation that popped up. 

I have to add an extra one: which is the new Techdegree !! which literally helps you “become a developer without a student debt” .
Their true belief that you don’t need to spend hundreds of thousands of dollars to get the best quality education with a degree that will land you a high payed job is what I love the most. 

Look at Mark Zuckerberg, Steve Jobs, Michael Dell, Bill Gates and all the super millionaires who developed products and companies worth billions and didn’t have a college degree.. 

So if you are one of the thousands that have reach out to me asking “where do I start?” , “Which books should I read to learn?” , “How do I learn to code..” etc etc.. here is my recommendation: subscribe to treehouse or any other one you like and start learning! Just do it

Let me know if you did it! I get so excited and inspired by you guys! 
Here is the link and you get 14 days of free trial! Click Here
See you around! 🙂


Instagram is killing likes!

Wait What!?

This is a test that has been going on for months (or even over a year now) in different regions and countries, and it has worked in a very positive way!

Why would Instagram want to “kill” the likes “game”?
Well… that’s exactly what it has become.. a game.. where people are not only playing but also getting emotionally involved, and no longer sharing freely because they are TOO FOCUSED on the number of likes instead of the message they are sending with their image, inspiration, motivation, you name it..
Remember how it use to be at the beginning? people would share everything that might inspire them to inspire others.. not really caring about the number of likes until it became “a thing”, for some it became a business and a never ending competition and growth challenge.

When stories came along people started sharing snippets of their lives (like they use to do on Snapchat) only to find that unless they had thousands of followers they would be criticized by friends for sharing “like an influencer”. People started feeling self-conscious when all this platform wants it the quite opposite: ” To be a safe inclusive space where you can express freely openly and safely “.

This might be a wake up call not only for the platform itself and the way their algorithm and UI works but also for ALL OF US the users, to stop judging and bullying so much (because we are only projecting our own insecurities) just because we don’t share perspectives or ways of expressing like others.

Going back to the platform (Instagram); they have been testing this specific change for years now, and apparently it has had very positive results in how people share and how people react to the sharing of others! That is why they are slowly rolling it out region by region. Carefully evaluating impact and reactions.
They have learnt from the old days when FB’s first changed the UI to what we now know as timeline, remember how the whole world reacted negatively? there were several FB groups named: we hate the new FB timeline XD haha how weird is that. But reality is that people don’t like sudden change so much even when it is towards something better.

So, yes it is happening number of likes will no longer be the main focus. Now you will get to share whatever you want, without feeling self-conscious about how many likes it will get, or without having to push your posts through every channel in order to hit the amount of likes you need for your Instagram account to “look good”.
Honestly? it is Relieving!!!

This is what Instagram has to say on the matter:

“We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get,”

an Instagram spokesperson said.

And please, don’t worry you will still be able to see who liked your posts and who liked other people’s posts you just won’t be able to see “A NUMBER” so your posts and Kylie Jenner’s posts will look the same 😉

Kylie Jenner Instagram posts likes

Now to the important part:
How do YOU feel about it?
What do you think about this test/change from your own personal perspective, both as a consumer and as a creator?

I can’t wait to read you!
And if you would like to check out my perspective and how I think there are even stronger influencers with 300 followers or less check out the quick video on IGTV or Youtube 😉

Have a wonderful day!!


When life hits you hard & the most amazing human instincts kick in

Disclaimer: I am not a psychologist, or doctor in any way, I am just sharing my perspective. If you are going through a tough moment in life, my #1 recommendation is seek out for a specialist help, it will always be the best investment of your life.

If you are an adult, most likely you have experienced several tragic or difficult moments in life. You might feel your story is tougher than “the average” but when you start opening up to other people and these people start sharing their own experiences you quickly get to realize that most people have had traumatic, tragic, sad & tough life experiences, and here they are, being able to share about it and having a “normal” life where they are able to laugh, celebrate, cry, work, love and so on. This is what I call our human “superpower” ; the human instinct for survival is so strong I haven’t been able to fully understand it, but I appreciate it so much I stay in awe before it every time I get to experience it myself or see other people close to me experiencing it.

Every time we (humans) go through a tragic moment in life, we crumble, question everything, and experience all the 5 grief stages: denial, anger, bargaining, depression, acceptance.

stages of grief

And while we are at this process before arriving to acceptance, we experience DEEP anger, DEEP suffering and sadness and sometimes it might feel like “there is no way out” or there is nothing to look forward anymore, but then like magic (if you are lucky enough to have a healthy body functioning) you just… move forward… your mind and soul gets to the lovely tough stage of acceptance that opens the door for “something else” for “new beginnings” and moving forward, since you have accepted that what happened cannot be changed and you will have to learn to live with it… there is nothing else to do but moving forward. It is sooo damn beautiful to see (and experience) this process I literally feel like it is almost “magical”.

Every time I have experienced difficult times or traumas: (which I am willing to accept might be average) like having experienced my parents getting kidnapped for 48 hrs when I was 9 years old (they survived and even when we got stolen most of our wealth, we survived as a family) , or after 17 years of my life fainting on a weekly basis and experiencing seizures, having experienced “dead” a couple times after my heart stopped for 1-2 mins, and coming back to consciousness with the most horrible hallucinations memories, having doctors run so many tests on me until I finally got “diagnosed” by 2 weird conditions that “limits” my life quality…

(It is so funny how the brain works, while I’m writing this, I’m thinking “What other traumas do I have? I really haven’t gone through that much shit”. haha Isn’t it amazing how our instincts makes us kind of “forget” o fade the memories of bad experiences, this is also the magic of survival I think.)

…seeing my brother and sister in law loosing one of their children during labor was also a very tough moment for me to face life reality and expectations (how good people also get shit from life, and even when it seems impossible to handle they have to survive), two cousins deaths on tragic separated contexts, love disappointments, the first loss of my first pregnancy (was the toughest since I was not ready or expecting it in any way), then the second and third loss.
That would be it, so far… 😉 That’s the thing… the day we came out of the doctor’s office with the confirmation of our last pregnancy loss my husband and I were comforting each other but in a very peaceful state of mind (I think he was more disappointed than I was, I was kind of ready for it) but we both were able to “to get out of our own experience” and see things with a wider perspective a bit more objectively, and so, I said:
“I guess this is just life, we get to enjoy, love, celebrate, and also face sadness, disappointment and tragedy, and we are not even half way!! (we are in our early 30’s)”
The realization that it was normal life situations what we were experiencing and that “this is not it”, more challenges will come because that’s just life; a balance between happiness and sadness because they cannot exist without the contrast of each-other, this realization made us smile (even laugh a little) while being in the middle of a deeply sad moment.

I remember being very young at 6 years old questioning if all the other humans were real, because when I saw them laughing or crying I didn’t think they were actually feeling at the same level I felt all those human feelings, I was literally questioning if all the other 7 billion humans in the world were just fake human like creatures “created” for me, I would literally observe people crying or laughing and question the reality of their existence, I would even talk to my father about it thinking he was not real either haha (I know, I know, facepalm, thankfully later I learnt that this age is the most self-centered age in a child’s development haha so it was not such a weird thought to have at that moment) .
But the point is that, from a very young age I noticed our human reactions to life, and how we could go through very deep pain and simply survive and thrive short afterwards. It has always amazed me, even before having experienced any trauma myself.
Now, as an adult who has experienced different kinds of tragedies, sadness and happiness through life, I’m still amazed (and grateful) by how we are designed to survive and (I would like to extend this phrase to) also to thrive. It is just soo incredibly strong (and amazing) how our survival instincts work.

I have shared tons from my own perspective and experiences but if you search, read all the tragic stories that are happening today in the world of constant war we live in, go on “humans of NY” and read some of the stories there, or simply ask around, you will find so many much more difficult and traumatic stories where people live through it and find a way to survive and thrive. It makes me feel so hopeful, to know that I am equipped with a mind and body that has been designed to survive through tons of shit life brings along with so much happiness and beauty.

So even now, when I am going through my own grieving process, I am aware that more “shit” will come my way and the way of the people I love the most and would like to always protect from any pain.
And it is a fact that we will experience more tragedies and sadness throughout life (since hopefully we are not even half way through life) BUT, we will SURVIVE and TRHIVE through it all, it is funny to say that the acceptance of “more shit will come our way” makes me hopeful, but what really makes me hopeful & peaceful is the awareness that even when more shit will come our way, we will have to survive and thrive just because it is ingrained in our deepest instincts as humans.
It is like having a warranty that we will survive through it all until we die.

I am not sure I am making much sense to you right now, and again, remember I am not a psychologist with any knowledge in any of these subjects. I am only a woman sharing her experience, so if you are going through a tough moment in life (and even if you are not) the best advice I can give anyone is to GO TO A PSYCHOLGIST, get therapy even if you think you don’t need it, It is good to simply go as a “checkup” for some months, just to try to improve and become a better human in society and for yourself.

I felt like sharing this thoughts for 2 reasons:

  1. Again, I found this writing & sharing process to by part of my therapy 😀
  2. It truly gave me hope and happiness to feel so aware of how well equipped we are to deal with life challenges, and come out from them stronger, wiser and alive. 😀 So I wanted to share in case it might make you also feel hopeful and happy about life.

Thank you so much for reading, Cheers to life and humans design!

p.s. I realized one EXTREMELY important KEY FACTOR I forgot to mention for this “survival instinct” to succeed, (it came out during a conversation with my husband): Being loved and supported by your partner, family, friends & community is KEY for your humanity to want to survive and to thrive throughout tragedy.
This is actually backed by anthropologic and psychologic studies, we need our loved ones and community to want to survive, so reach out to as many loved ones as you can, this is what will make the difference (along with profesional help).
Even when I have known many stories of humans surviving completely alone just with their own drive to survive, It is always easier to do it with the support of loved ones. Community is key for us humans.

Pregnancy loss #3

Experiencing my 3rd pregnancy loss..

It is so weird to write this from a current peaceful state of mind. Just when yesterday we started suspecting something might be wrong, and we got to confirm it this morning; no heartbeat to be found anymore.

At the moment, I felt very angry with the whole situation, It made me angry to feel like life has failed us again, my husband was so positive and happy expecting the best out of this pregnancy, so I felt so bad seeing him sad and disappointed while he was taking care of me and my feelings first and foremost.

A year ago we had our first pregnancy and with all the excitement and nervousness we got the bad news at week 11 that our fetus hadn’t grown after week 8. (you can read all about it here) We decided to wait for some time before trying again, we felt the need to heal and to plan.

Then, 4 months ago we got pregnant again but the pregnancy lasted for just 1 week. After 1 day of period delay I felt weird so I took all the pregnancy tests, turned positive and 2 days later I got “my period”. I even remember asking my gynecologist, very hopeful, if It could’ve been a “false positive”, to what he answered: “no, it is very difficult to get a false positive, what happened is that you got an egg fertilized and it just didn’t implanted so your body flushed it as a normal period, this happens 50% of the times and women don’t even notice most of the times, they just think it is a normal period delay”. The whole thing made me feel so sad and frustrated. I cried for a day and moved on. Knowing and feeling that everything is fine and we will get babies at some point.

1 month later without even trying we got pregnant again, it was so wonderful, even when of course I was a bit nervous trying not to “celebrate” beforehand, we were just so happy, my husband was so happy and confident it would all work out this time perfectly.
So it all went well, I got to my first doctor’s screening and finally saw a normal healthy heartbeat!! it was sooo amazing and so relieving!! Then the next appointment came and here we are, I got in there feeling ready to receive any news, and It was bad news, no heartbeat to be found, no movement, no anything. This time I could clearly see somehow the shape of the baby and where the heartbeat was supposed to be seen, but there was nothing, again I asked the doctor: “there is no heartbeat?” he stay silent and kept looking trying to catch anything, until he said: “you are right, Im just trying to confirm there is no heartbeat to be found.”

I feel even guilty to admit that this time I felt no need to cry, but only to comfort my husband (who was at the same time trying to comfort me).
I felt a weird sense of peace and even when we went through all the bad possibilities for “recurrent pregnancy loss” causes and the tests we will need to take with the doctor, I felt like I had cried already all there was to be cried for this with the previous two pregnancies, so I felt sad but in a weird state of peace, comforted by our loved ones we are hopeful that we will get to be parents soon enough.

There are 3 reasons why I think it is important for this experiences to be shared:

1. YOU ARE NOT ALONE, if you have gone through an experience like this, you are not alone, there are millions of women experiencing it on their own looking for answers to their fears and questions. And the pain and sadness you are feeling is 100% justified, I need you to know that and if you know someone going through this I need you to just support even if you don’t feel like you understand their pain just love and support her.
I thank the internet for letting me learn from so many women around the world willing to share their experience of loss and pain management, that made me feel understood supported and hopeful when I saw so many stories of women having multiple losses but finally getting a baby in their arms.

2. ABORTION, is an important matter to discuss openly, specially now with so many crazy people having an opinion and wanting to control women, specially the current situation where white man in power are taking decisions for women, punishing them for something men will never get to experience or understand.
And for all women judging women going through an abortion for whatever the reason is; either natural miscarriage or a woman’s decision on her own life and body, take a step back and understand how difficult this whole terrible experience is, so if you are as “pro-life” as you claim to be, support those women alive trying to take the best decisions for themselves, support their autonomy and their freedom on their own bodies and lives. As a woman who has gone through 3 miscarriages I can only support any other woman going through this process for whatever the reason is.

3. It is THERAPEUTIC, writing it down, and sharing it with everyone makes me feel better, more aware of what we are going through as a family (my husband and I), and more comfortable to face people when they ask “how is your pregnancy going?”. This is my venting tool and I enjoy being able to use it. So if you have gotten to read all the way until here, thank you for ‘listening’ to my therapeutic post. And if you have gone through some similar loss I strongly recommend you to write it down (maybe even share it), and reach out to people who love you for support and care.

And last but not least, to all women happily experiencing their pregnancy with no problems and complications, and happily welcoming children to the world: please don’t ever feel guilty of sharing your happiness! I celebrate you! and I celebrate every child being born into a loving family. I truly have no bad or sad feelings when hearing or seeing a happy mom! So enjoy yourself without tip-toeing around me. I’m happy to celebrate you, your pregnancy and your child!

Hope this message helps you either not feel alone or understand better women going through this grieving process.
And I want to thank everyone of you who has been so loving and supportive every step of the way, I cannot explain how it makes me feel (that is what actually made me cry in a good way, all the loving supportive messages I got) so, thank you!
Love, Alex.

Dropshipping ecommerce – what, how, why? fraud?

I guess you have heard about dropshipping or even about dropsurfing and how easy it is to open your own ecommerce business from your laptop without having to invest in an inventory of products, ops, technology, warehouse or anything really, just by creating a beautiful Shoppify front store, connecting it to Oberloo or any other similar app, invest in advertisement and start “selling” whatever you chose to sell you can have your own e-commerce live.

For those of you who have been living under a rock (joking) and don’t know what im talking about Dropshipping ecommerce works by :

  1. You designing and creating the front store of an online shop about the products you like. (most people use Shopify)
  2. Using an app like Oberloo to select products that are already being produced and sold on diferent chinesse shops like Alibaba (Aliexpress) and it crawls (pulls) the photos and descriptions of the product to your front store. You just have to increase the price according to the margin you want to have and the average price of the product in the region you are aiming to sell .
  3. “Pimping” the images, description and details so it is attractive to your market of choice. (US, Canada, Europe etc)
  4. Creating some FB & google ads to bring buyers to your website
  5. and start selling!! XD sounds simple and easy right? …

What this structure does is: once your first client buys a product from your front store the product is actually bought on the Chinese ecomm and it pulls your clients address so the chinese ecomm is the one sending the product directly to your client in US.

Sound easy and simple right? Well it kind of is, and that’s why there are so many doing it already.

But there is not enough information shared on the real fulltime job you would have to do to learn, design and invest in a marketing strategy for your store to be able to sell anything at all.

So I thought this would be perfect for me to try since I have tons if experience in real ecomms and deep experience in digital marketing.
And so, I did try it ! XD and built a ecomm of computer and worksetup accessories that looked really nice, and I was very proud of. I felt it was a beautiful ecommerce where people would love to purchase from just beacuse of the branding, and curated selection of beautifully designed useful desk setup products.
But I forgot about 1 little detail.. I am not passionate about making people “buy stuff” and spend their money in things that they might not really need, plus the footprint of shipping products from the other side of the world made no sense to my principles.
Every chance I get I am advising my friends and family to stop or reduce their level of consumption in every area of their life, save more invest and spend it on traveling but not on “things”. Also to try to “buy local” and value hand made products. But here I was trying to make money by selling people “unnecessary things”. By the end of the first week of my online store I didnt even understand how I had gotten there and why was I doing that, investing my time, energy and creativity in something I didn’t love or believed in. (big facepalm moment)

And on top of that the most common mistake is that (Just like me) the person behind the shopify “american looking store” has never seen, touched or used any of the chinese products they are selling and advertising at their store.
So 99% of the time, the products will be like all the memes we have seen making fun of “expectations vs reality” everytime someone buys a cheap product on Wish or Aliexpress.

Laugh with me at this two examples XD

Thanks god, I learn and move fast, so I opened and closed my dropshipping ecommerce in less than 2 weeks. And decided to refocus my energy to something I would truly love and believed in.
Instead of looking out for “easy fast money” doing something I disliked and didn’t even believed in.

That is how I came up with my consulting company and workshops where I truly help businesses and people develop the right strategies for their businesses to grow and thrive.
Where I know that their money is being invested in something that at will bring them real development, growth and actually more money (real abundance) not just spent in random stuff but actually invested in something constructive.

My learning confirmation is:

If you are exploring ways of creating a business and making money;
Look for something that :

  • You love to do
  • You are good at
  • Adds value
  • The market needs

And work hard, I mean REALLY REALLY HARD, commit to it for long term, keep working hard and with time you Will SUCCEED.

Quick key advice: if your first motivation to do something is because it sounds “easy and fast” most likely you will fail .

Impostor syndrome; only the best experience it

Do you prefer listening than reading? Listen to a deeper conversation on the podcast!

Lets allow wikipedia to clearly explain what impostor syndrome is for all of you guys who asked me on Instagram:

is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Despite external evidence of their competence, those experiencing this phenomenon remain convinced that they are frauds, and do not deserve all they have achieved. Individuals with impostorism incorrectly attribute their success to luck, or as a result of deceiving others into thinking they are more intelligent than they perceive themselves to be. While early research focused on the prevalence among high-achieving women, impostor syndrome has been recognized to affect both men and women equally.”

wikipedia ❤

So, if you have ever felt anxiety and fear around something you are doing or achieving and you feel like you are not really prepared or you will for sure fail and you are scared everybody will realize how much of a “failure” you actually are…
Well that my friend is what impostor syndrome is.

As wikipedia mentions its research has been focused on high achieving women, because of our culture women have proven to have an incredibly higher tendency to doubt themselves and their capabilities.

But Im here to acknowledge and direct this message to all outstanding humans who have experienced it, regardless of their gender, what I found is that the real common denominator is not gender but bold ambitious risk taking talented people.

So if you are at that moment of fear and anxiety around the risks you are taking and how you are putting yourself “out there” for the world to see and judge your work, let me tell you you are among the most talented highest performers in history, including: Barak Obama, Sheryl Sandberg, Mark Zurkerberg, Steve Jobs, Bill Gates, and the list goes on and on with all the famous succesfu people you have heard of. They all have mentioned how often they have felt and still feel sometimes as “impostors”. But the truth is that it is a feeling that comes up everytime people are doing something bold.

So if you haven’t felt it I am here to encourage you to push yourself a bit further, answering this question and taking action on your answer:

What would you do if you weren’t afraid?

Think deeply what is holding you back from doing what you want to, what you dream of, what you even laugh at yourself about, what is it that holding you back? is it fear? fear of what?

Do you want the easiest way to kill fear?

Write down: what is the worst thing that I fear could happen if I do this…

Would you be able to handle those worst case scenarios?

Then you will realize if it is worth taking the risk or if it is better to live with the regret of never having tried.

Please share with me your experiences and thoughts on this subject.
Read you soon!
Alex – The yogi coder

NO Man!

by Ivan Barona from The Compounding

Back in 2008, Jim Carrey starred in Yes Man, an entertaining romantic comedy based on Dany Wallace’s book. 

The movie portrays a man, which went through a rough patch due to his pessimistic and apathetic attitude towards life. After attending to a self-help seminar, where he agreed to unleash the power of yes, he began to experience the sweet side of life once again. However, every excess comes with a flip side, and that’s where life becomes tricky. But I would not want to reveal more details of the films, so I’ll just recommend it if you are fancy of Carrey’s overacted comedy.

Some people believe, as the movie suggests, that in order to experience life at its fullest you should become a “Yes man”. However, sometimes the power of “no” is quite underrated.

In corporate life, there are people who are not comfortable saying no, and while opportunities may arise from being the go-to-guy, his work priorities might get sidelined.

Don’t get me wrong, a team player that is able to deliver will always be considered as a valuable asset. I am speaking of the over stressed guy that gets his desk swamped because he doesn’t know how to say no.

Decision making is not easy, there is no default answer, each one should ponder on what will get done, and what will be set aside.

Finance is another area where learning how to say no will pay nicely.

By frequently saying yes to indiscriminate spending, or shopping sprees, we are actually laying a wall of no’s to our future selves. We are reducing our future options.

Once again, I am not suggesting an ascetic life. You work hard for your money, you should indulge yourself once in a while, just keep in mind that your future self might find it harder to bring that buck home once you’re in your golden years.

Bear in mind that, due to the power of compounding over time, a moderate no today (restrain of current spending) can become a sizable yes down the road.

Let’s do some numbers: 

The US market, measured by the S&P performance, has yielded roughly a 7.8% annual return throughout the last 90 years. As such, by avoiding to spend $100 and investing it in the market when you are 25, could amount to over $2,000 by the time you reach your retirement age. Some 20x return, without considering any dividend or reinvestment sounds nice.

A timely no, opens a hell of a lot more yeses in your future finances.

Which kind of current expenses should face a wall of no’s?

What future “yes” will you cherish the most?

Working remotely 5 PROs & CONs + my tips

How often have you seen a picture about working remotely; where the authors are hanging by a beautiful beach with their computer and sometimes a margarita by their side?
This is how “working remotely” is portrayed by social media and some entrepreneurs, and though it can sometimes be that beautiful and relaxing (like my photo) most time it is very very challenging to be productive and structured while working remotely. So here we will explore the objective pros & cons of working remotely.

    PRO: you actually get to choose where, how and what you work, whether you do it at home, at a coffee shop or traveling, that is for you to choose, and I have to say: it does feel great. To be able to take a week and go to a beach place, or visit family and as long as you take some hours every day to focus you will be just as productive.
    CON: whether you choose to work from home or traveling or your own office, it can get a bit challenging to focus, it is easy to get distracted by trivial stuff like TV show, Social media or a book, simply because you can. So it requires a lot of commitment and self-structure.
  2. TIME
    PRO: you save tons of time not having to a). commute to your work’s office every day, b). get dressed up (or presentable) to go to your office. You also save tons of time that nowadays is wasted in completely useless meetings.
    CON: unless you outsource everything you spend tons of time doing things from different areas like : accounting for your business, or selling acquiring clients, implementing systems, etc etc besides your core work/job.
  3. MONEY
    PRO: if you work for your own company your income tends to be much bigger and grow much faster than working for a company while you expect your boss to give you a raise. It all depends on how hard you work to grow your business, and since (hopefully) you are doing what you love, you will work very very hard and motivated for it. And if you work for a company remotely you get tons of flexibility, so you can work on side hustles or build your own company on the side.
    CON: you won’t get a safe&stable monthly income with an amount you are already counting on, so if you are not structured with your expenses it can be extremely challenging to manage an unstable income.
    PRO: Since you have tons of flexibility in time and space you can participate in events, meet ups, take some time every day to read articles, and meet up with inspiring people from other fields (all of these are very very recommended). In my own experience I really rely on all these activities to stay inspired and get more creative ideas and perspectives to face my company’s challenges. Instead of seeing and talking to the same group of people every day (from your office) you get to choose and explore “outside your box” to get more perspectives and inspiration.
    CON: It is very challenging, and not for everyone; if you dont feel comfortable reaching out to people it will be a challenge (but you could rely on events and reading articles to stay inspired and updated.) It can also get very very lonely; when you are at an office everybody shares some of the burdens and challenges of working for that same company, but when you are alone (or even with a partner) it can be very lonely and challenging to commit to do the activities above to stay inspired and updated.
  5. HABITS 
    PROS: you get the freedom to build your own habits on your own best times for each activity, for example; if you prefer working and concentrating at night, you can schedule your concentration hours at night with no problem. If you like working out during morning hours you can do it without a problem it is all up to you and not up to a company’s rules and structure.
    CONS: it is extremely challenging to build habits on your own, for some people more than others, but if you have no place you have to be at a specific time, or meeting to attend (which you will once you have to interact with clients) it gets very challenging to build up constructive habits if there is nothing and no one “pushing” that is why people hire personal trainers for example, and nutritionists, and coaches… must people do better when they have something or someone structuring their lives. So unless you are a self motivated, driven, committed and structured person on your own, it can be very very challenging.

An extra one:
TRAVELING : it is so beautiful to see all these photos (like mine above) of people smiling by a poolside or ocean view or a new city they are exploring etc etc but you dont get to see the full picture; when you are traveling your brain is receiving so much new information from the moment you wake up to the moment you go to sleep that it becomes very difficult to on top of all that demand your brain to produce and work.
Think about it, if you are in a new city or place, you might have to deal with: a) where are you going to stay: new space to adapt to.
b) what are you going to eat (from breakfast to every snack and dinner it will be different structure from home so your brain has to think about all that actively)
c) space and time for work: since you don’t know the place you are at, it will be an other task to find a proper workspace for you during the time of your stay.
d) workout or health habits and time zone: if you actually traveled far (like me this time to Singapore) it will be 100 times harder to adapt to the time zone and stay productive.
So my tips would be: if you want to travel while working, travel for longer periods of time in each location, adapt fast to the time zone oversleeping the first day, and set alarms for 4 of your most important activities/habits: eg: meditate 6am, workout 7am, focus time 10am, read 9pm. and commit.

So it is not impossible but it is very very challenging. I hope this has helped you look at the whole picture of working remotely. 😀

Thank you so much for reading! go to my podcast to listen to more on the subject, including: how almost all professions can work remotely in 2019, and a bit more on the challenges you can face.

Books I read 2018 + books I want to read in 2019

Before diving in, I would like you to know that it is not about how many books you read in a year, it is more about how much can you learn from books (and everything else) that year.
Knowledge doesn’t come from only reading, you need to read, digest and analyze the information you are absorbing, maybe with someone else or maybe with yourself, but there needs to be a process of understanding, & challenging the ideas, and turning it all into a real learning. Best case scenario you can even adapt some of what you learned to your life.

So please remember that it is not a race to “who is able to read the most amount of books”. If that is your goal; just make sure you only choose <100 pages books 😉 that way you will “win” that race.
But if you are interested in growing your perspectives, understand more & keep developing yourself, then don’t pay attention to the amount of books but to the amount of learning, change and growth, each book brings you.
If you only read 1 book this year and it opened your mind to something new, or made you develop something new, then count it as a great success.

Now, since last year I tried my “how to read 1 book a week” method and successfully did it for 3 months, I ended up reading quite a lot.
<Go to this link if you want to read how to read one book per week. >
Usually I read around 10-12 books a year, and I usually end up “opening” around 25 books but only finishing 10-12. It is fun to have a list of the books you want to read during the year but it is more fun to let yourself loose and seek for recommendations with friends and people you respect, when you meet up with them or have an interest discussion around a subject and suddenly they bring up a very interesting book they have read on the matter. So you connect and grow and naturally become interested in a new book, rather than following a list just because someone on the internet recommended it, so finally;

Here are the books I managed to read during 2018:

  1. Freakonomics
  2. Big Magic
  3. Tribe of mentors
  4. Born to run
  5. Give and take
  6. When
  7. Superhuman by habit
  8. Collective genius
  9. Elon Musk
  10. Born a Crime
  11. Grain Brain
  12. How to win friends and influence people
  13. Essentialism
  14. Open Andre Agassi
  15. Steal like an artist
  16. Show your work
  17. The regenerative business

And the books I want to read in 2019:

  1. Freefall (Finish it)
  2. Sapiens
  3. Factfulness
  4. HomoDeus
  5. 21 lessons for the 21st century
  6. Becoming: Michelle Obama
  7. Stubborn Attachments
  8. High growth handbook
  9. Life 3.0
  10. The book of why
  11. Principles Ray Dalio
  12. Inspired: how to create tech products customers love
  13. The power of Now
  14. ..
  15. ..

Books I left half way..

Im sure there are more that I left half way but I can’t remember them 🙂 anyways, I hope you find them interesting!

Let me know any books recommendations you have for me and what your book wishes are for 2019 .. 😀

Big Hug!! 🙂

p.s. Any support is very very very appreciated! Thank you so much !

How to achieve ALL your resolutions

There is a big chance that this time of the year, like every year you are thinking about 2019 in a hopeful exciting way. A new year means a new start and in our minds it means a new opportunity to do and become all the things we have been wanting to do and become for the last 10 years of our lives, including:

  • Get in better shape
  • Eat healthier
  • read more books
  • Learn something new (maybe to code? 😉 )
  • Start your own business.
  • and so on..

Here I will show you the most effective way to achieve it ALL!

First, I invite you now to write all the things you have been wanting to do or become:

Go ahead and get a piece of paper or notebook to write them all, with no order, keep writing all the things you would like to have done or become by December 2019 .



Well I will trust you have written them all down and continue..

So now you have to choose your top <10 (at most 10) resolutions for 2019, and order them in order of urgency.
For example: If I wrote: read one book a week, meditate, get in a better shape, learn to code. My most “urgent” would be either meditate or get in better shape so I would write either of those as #1 or #2.

Once you have defined your most urgent and sort your “resolutions” you should add a column to your list and call it “actions” to add the actions you need to take in order to achieve each resolution:

As you can see, there will be some resolutions that require more than one action so it is good if you can keep your resolutions between 5-8 for this year.

Now comes the “easy” part;

Plan to build your actions as habits BUT only ONE PER MONTH
Why?? you might ask..
Well, (if you have listened to my latest podcast) you have learned HOW can you “do it all”. And how much energy the brain takes when you are doing something for the first time or few times.. but how after it becomes part of your habit, this new activity doesn’t take much energy from your brain anymore. That is how you are able to: wake up, wash yourself, drive to work or school or take the bus/train, and have a full productive day without feeling you had to think of every step you had to take for each activity.
If you would like to learn more about this, and how our brains can be optimized go listen to my podcast on your favorite podcast platform (just search for the yogi coder) 😉

Ok, back to building one resolution action as a habit at the time; it is simple and straight forward but 100% effective:

*Choose only ONE resolution action PER MONTH,
so Please please! DO NOT wake up on Jan 1st trying to do it all that day and start your new dreamed life all in one day, it wont work, your brain and body will feel exhausted and soon you will fall off doing all you wanted to do.
Instead, commit to only 1 action, the first one your sorted at your list, the one you feel is the most urgent.
So for January, don’t think of the rest of actions you have written down, only focus on adopting that 1 action to your daily routine.
Buy a wall calendar that you can hang somewhere visible at home and write your action to commit and cross every day you achieve doing it! (this is an extra tip I share on the tips section later down here) before you know it it will be February and that new action has been already incorporated to your daily routine without taking any more effort from your brain, and most interestingly you will find yourself waiting and looking forward for that new habit every day, because you have successfully built it as a new habit into your routine.

This is all you need to achieve up to 11 new actions, by December 2019 you will be able to look back and say I have done it all!!

“people overestimate what they can do in a day, but they always underestimate what they can achieve in a year”

So go ahead and make it all happen. But first, make sure you read these important tips to make your habit building 100% effective:

IMPORTANT tips on how to make it more effective:

a. Daily habits are 70% easier to build than weekly habits.
So all actions you can incorporate to your day everyday (or every work day or weekend day) will work better than just once a week, though you will also be able to build once a week habits it might take longer time.

b. Build a context & triggers around your action,
for example if you want to read every day and you enjoy tea: find an hour of the day that you can be undisturbed (when you usually scroll down IG or turn on TV) and create a context where you find a cozy quite corner, prepare some tea and place your book by that space so every day you arrive from work and the same trigger that use to make you turn on the TV will make you start your water heater to make your tea and get into reading mode.

c. Commit with someone else, or with a physical calendar.
Having a person you commit the same habit with (your partner at home or a friend) will make it harder for you to skip.
But more effectively a VISUAL commitment (like a wall calendar) helps more than an other person because a physical visual calendar won’t arrive late, or feel lazy or cancel on you.
It has been proven that having a physical calendar you can look at from wherever you are at home (or some are that you walk by every day) helps more than any other technique to increase commitment.
So do yourself a favor buy a physical calendar in a bookstore, they will be on sale by now 😉 (or get my downloadable calendar down here), and mark down each month with your resolution action and cross each day with a big colorful marker.

I made a downloadable wall calendar for you! 😀
With some of my favorite phrases to keep you going throughout the year! you can download it for free here! And only if you feel like it, you can donate $2 for it. I added a small clue on the day of my bday 😉 tell me if you find it 🙂

Let me know how it goes and I will share my 2019 resolutions! 😀

Sending you all my best wishes for this and next year! 😀

Alex – the yogi coder

ps. if you read this before or after Jan 1st 2019, you can always start NOW !!!
The idea of a “new year or new week” to start something, is just in our romantic minds, we should always start NOW!
TODAY is the best moment to start. So just Do it!

Why I left Instagram…

Its been a good run, and I have enjoyed every step of the way of creating a brand on Instagram around 2 things I wanted to practice and share my learning path about: Yoga & Coding.

It organically grew mostly on 1 specific social media platform: Instagram, and though at the beginning I enjoyed sharing and seeing it grow, the satisfaction of posting and sharing on that platform faded away after a couple years. 

Don’t get me wrong, I love lots of things about our Instagram 30k+ community;
It opened a new space to share and encourage people around the world to learn to code.
It allowed me to have a voice in different subjects I care about.
It gave me several opportunities to speak in conferences and events.
It also taught me a lot about marketing on social media platforms, naked brands and how partnerships and collaborations with great brands could create an extra income, and so many other things…
But most importantly it allowed me to connect and stay in touch daily with all of you!

Every email, comment and message I received from all of you saying that you started to code, or that you got encouraged to start your own business or that you got into a healthier lifestyle because of following this platform, made me so happy, proud and encouraged to keep going. 
So now that I am considering staying away from IG, the only thing I would love to dream of keeping is our community.
But I would love to find a better way to stay connected on a channel where everything goes around all of us in our community and not around a photo or image of myself. Which believe it or not, makes me feel very uncomfortable, but as everybody knows thanks to the algorithm and human behavior; the posts without the author in the photo get less than 50% of the reach and views. 

So here we are.. Maybe we should build a new platform to connect..? any ideas on how could we make it so that everybody can inspire and the amount of “followers and likes” don’t matter and maybe is not even visible? 

Well.. in the meantime I will take some time away from IG stories. But will keep writing here, recording the weekly podcast episode and figuring out a way to create a better quality kind of  connection among all of us.

Thank you for reading and all ideas and recommendations are welcome! Lets figure this out together!



P.s. I am still working on the Financial freedom ebook (get on the pre-sale list here), practicing yoga, taking my python course and working on my Consulting company (Digital Mkt and business growth).  😀 so I am still around 😉

What does Success mean?

It might sound like an easy and simple question with a clear answer, but it is actually not so simple.

Every time I ask this question, I get so many different answers, sometimes even from the same person. The reality is that the meaning of success for each of us is always changing, as we change through life, as we evolve and mature that meaning of success changes with us.
Maybe this is obvious for you reading right now, and this blog post is just the result of a personal realization I felt like sharing. But looking back to my 20’s realizing what success meant for me back then; the amount of fun I was having, how much was I learning, WORK!! of course my professional growth, and INCOME would take more than 80% of that meaning ..

I realize now that the younger you are the less aware you are about what is really important for you, and it is not because you are immature or shallow, it is simply because you are giving for granted the things that matter the most; since you are young you most likely have good health, you feel loved by your family, friends or partner, you are surrounded by fun, learning, exploration, growth, etc. But as you grow old, or when one of these priorities are missing you start being much more aware of what matters the most to you.

And again, there is no right or wrong answer for what success means to you right now, whatever that is for you right now, it is fine! So feel happy, confident and in peace with whatever you are at right now, whatever you think makes you successful; it is fair, it is right and it is correct as long as it makes you happy and fulfilled. And the best part is, that it will evolve and change as you evolve and change through life!

The reason why I write about this, is not to question you, or share the “right” or “wrong” answer to that question.
The reason why I share this questioning is because doing this introspection (around every 5 years) has helped me stayed tuned with who I am, what makes me truly happy, brings me peace and what I want in life. It has given me a clearer perspective when taking important decisions in my personal and professional life.
Now, I wish sharing this might help someone that might be going through a crisis or questioning their own success. (maybe an early middle life crisis? haha).

Hope you feel successful no matter how old you are, where you are in life, what you do for work, I hope you feel satisfied otherwise I hope you are able to “pivot” your decisions towards something that makes you feel successful for YOUrself.

“When people think about traveling to the past, they worry about the possibility of accidentally changing the present, but almost nobody thinks that in the present they can radically change the future” – unknown

Your present is radically changing your future.
So you better be doing something about it.


ps. < you can listen to my podcast episode of success >

If you enjoy podcasts, subscribe here! I share a bit more deeply and personal perspective weekly.

4 points on Entrepreneur Life vs Employee life

It is not all about freedom, being your “own boss”, nice home office, smiles, and happiness. It is also about fear, stress, & anxiety.

After sharing about my decision to work on my own business and the responses I got from most of you (80%+) who also would like to build their own business, I want to break down for you some reality checks of becoming and entrepreneur VS employee in 4 different areas: income, independence (being your own boss), freedom, and work-life balance .
Because none of them is either great or terrible, but both can be great or terrible depending on the perspective, lets dive in:


Employee life

Entrepreneur life


Stable & secure. Comes every month with no doubt, and no stress.
It allows you to plan your expenses and quality of life you can afford with n o “surprises” or much more stress around it.
You have none at the beginning, so you better have saved enough to support yourself while your business is being built and grows enough to provide for you and for itself to maintain it’s growth.
But most times, in long term it will be many times higher than whatever you can expect from a salary increase as an employee.

“Being your own boss

You have 1 boss, no matter what your role is (even as a CEO, you got investors) so it all depends on what kind of boss you get. If you are lucky and get an great boss, it is an awesome opportunity for you to learn how to do things right, but if you are not that lucky you will have to deal with your boss’ craziness or change job… There are two perspectives:
a) You are your own boss: so if you are kind, patient and encouraging with yourself it will be a great experience, otherwise you will suffer more with the pressure you will put on yourself .
b) You have plenty of bosses (clients): some can be great, some can be terrible so you will have to learn to deal with all of them or decide not to have them as clients.


You have the freedom of choosing the company that better fits to your lifestyle and ambitions, but you will always have to align to each company you work at.
You will have to align to their schedules, rules, vacation days and structures.
So as long as long as the company’s structure is similar to yours you will be able to feel free as an employee. **
You have the freedom of choosing every single thing about your company. The rules, the structure, the schedules, ways of working, etc.
On the other hand this freedom only exists as long as your company is producing what you need or expect from it, otherwise you will start aligning to the “common best practices” of other companies.
Anyways, from my (biased) perspective, entrepreneur life is the most freedom you will get professionally. After learning from good and bad leaders and companies you get to build your own how you learned and believe is the best way according to your principles.

Work life balance

It depends 100% on the company and leadership you get. If your boss and leaders are a good example of prioritizing work-life balance, it will spread through the company, otherwise everybody follows consciously or unconsciously and you end up in an unbalanced work environment (that ends up being less productive as I mentioned in my podcast episode about “fuel” ) This one is one of the toughest one for entrepreneurs, since you will be passionate about your idea, business or company at early stages you will invest all your time in it, you won’t notice what day of the week it is, you will work on weekends and holidays, excited but maybe also exhausted. So if you care about work-life balance for yourself or for your family you will have to define clear limits.
But again it depends on YOU!
**On Freedom:
You will only find real professional freedom (as an employee or entrepreneur) as long as you have financial freedom (read post about it).
If you are financially free, you will be able to quit a bad leader or company and choose to join a better one that aligns with your vision and freedom expectations.
So YES! You can be free as an employee as long as you are responsible and build your financial freedom! 

So now, share with me all of you who are entrepreneurs or want to be, How do you feel about this? Are you more or less encouraged now?  let me know!

Alex @theyogicoder

The fake joy of weekends

We all enjoy weekends, specially Sundays, we all feel so happy and share our #weekendvibes #sundayfunday #chill #personaltime #selfcare , etc, etc. hashtags on weekends, because we find it sooo incredible to actually have a free day to do all personal activities we enjoy the most (including simply resting!).

It is outrageous to me that as a society we haven’t improved in that area, all those studies around how some countries have the highest productivity results, working 25-30 hours a week instead of 40-60 as we do now, all those studies around burnout and work-life balance impacting companies much more than anything else, all that information hasn’t mattered enough for all of us to change our perspective around work and “workdays”.

First of all, RESTING should be the #1 priority of everyone! I know, I know, if you are under 30 you won’t really care for this part right now, your body hasn’t resent it yet.
But trust me, there is a reason why all doctors and most high performers in the world prioritize their sleep hours above everything else. If your brain and body doesn’t receive enough sleep, it will always underperform, so if you want to be at the top of your capabilities: then SLEEP! This applies for EVERY DAY of the week not only Sundays!

Second, haven’t you ever felt like a “slave” of your company, of your boss, of your lifestyle, or of your debts? (checkout my blog on financial freedom for my tips there)
Think about it, in the words of Ellen Goldman: “Normal is getting dressed in clothes that you buy for work, driving through traffic in a car that you are still paying for, in order to get to a job that you need so you can pay for the clothes, car and the house that you leave empty all day in order to afford to live in it.”
So lets break it down, this only makes sense if you:
a) love your job and b) you are consciously working for a specific purpose or impact you aim to have, and you can only have it in collaboration with the company you work at and the coworkers you work with.
Then, if these two things apply to you, CONGRATS! you are at the right place doing the right job! But don’t forget about your personal needs, growth, and development. This includes all the activities you should be able to do every day in order to be a balanced healthy productive human!

Third, last but not least; I encourage you to analyze your days (weekdays & weekends): from waking up to going to bed and the hours in between; how does your day start, how much time you invest in waking up, working out, meditating, preparing and eating breakfast, commuting to work, working hard, lunch time and breaks in between, continuing to work hard, commuting back home, how do you feel after work? motivated? energized? drained?, taking a nap, having dinner, working out, reading a book, writing, painting or doing something creative, working on your side project or hobby, spending time alone, or spending time with your pet, spouse, children, parents, family or friends, going to bed, sleeping, at what time do you sleep? , at what time do you set your alarm clock for next morning? and all over again.
If you were going to write your day like this, how would it look? (if you don’t mind I would love to read it, so please share it with me on the comment section if you can)

Finally, I would like you to ask yourself: Is it the life I want to live? is it the life I am proud of living? Am I living a sustainable life for my own health and people around me? Am I setting a good example?
If the answer is “yes!” then be proud and share it with everyone you can. If the answer is “no..” then sit back and analyze what you can change, how can you add one good habit at the time until you achieve a balanced productive life you are proud of.
And start changing it! Because as Albert Einstein said: “The definition of insanity is doing the same thing over and over and expecting different results.”

So lets become more sane as a society and find that balance together.

Alex – @theyogicoder

What sickness taught me this time

Its not all about fun, smiles, inspiration and excitement! It’s about real life as a real human, where people get sick, tired, sad, broken, and are not productive or inspiring at all, but the complete opposite.

Still, I find it important to share, we all have days when we feel like crap, physically or emotionally. We are humans and we deserve to rest and take it slow sometimes.

Nobody is perfect and mostly nobody’s life is perfect, inspiring, productive, and happy. So please remember this every time you are tired, and are desperate and are pushing yourself a little bit too hard.

We all get down.

I find it funny and even sarcastic how we humans learn to be patient with age, the older we get the more patient we become when it should be the opposite, since we are young we still have so many years to live and make things happen, we should be more patient the younger we are!
But here we are rushing ourselves through life.
Some times I appreciate sickness moments like this one, it reminds me what is important, and what are my real priority investments (if you follow me and have read my blogpost on financial freedom you know this part) first I have to invest in my mental and physical health (without health humans can not do or build anything) then invest in my “brains” as knowledge (always keep learning and evolving) and last invest in the stock market hehe 🙂

I hope you are able to listen to your body and mind when it demands care and rest before it gets you sick.

Anyways, this time sickness reminded me my priorities and got me balanced again 🙂
So yes, here I am sick and grateful. (the yogi in me speaking)

Alex – The yogi coder


Why is it better to build 8 profitable companies rather than 1 unicorn

By guest Moises Hamui:

Nowdays the dream of building a huge profitable company that might potentially make you a millionaire is really difficult; you have to find a problem for a big enough market, come up with an amazing idea to solve that problem, prove that people will be willing to pay for it, get funding, work shit hard ( although the “work hard” part applies no matter what you do in life) then hope that all of the stars above you line up to make your company succeed.
After all that if you want an exit, then you have to become one of those dudes that are less than a 1% who sold their company for more than 10 million. Do you even know the probabilities of that happening? I don’t what to disappoint you but it’s really f*ing improbable to achieve that. We only hear about the success stories, but there are thousands of failures for each success story that we don’t hear about.

So I rather work with the probabilities of creating a company that achieves 10k-20k per month in profits which after all my research, I found it was WAY more probable than building a unicorn.

Also, I prefer the idea of building a profitable businesses instead of building a “startup” since the cute dream of getting funding to justify growth and impact most times doesn’t pay off that well for investors. Business take time and patience, and reinvestment but still you can build a self funded business that is profitable in a couple months.

So I thought, why I don’t simply create as many 10 to 20k/month profits companies as I can?

Then it began; I founded my first company and took me 8 months to get to that point, and on parallel 4 months after founding the first one I reinvested all my profit and founded a second one 4 months later the second one also achieve my profits goal.
So that is my plan, I will keep reinvesting as much as I can in letting my companies grow at their rhythm and building as many “small/medium” companies as I can (and feel excited about) on the way.

I guess what I’m trying to prove is that all the glamour of becoming the next unicorn is all about ego. When you realize that you can love many companies and still become a millionaire without all of the hesitation of raising capital, suffering after 10 months because you are running out of money, and do it all over again until you go broke or succeed, then you can honestly choose your path without fairytales.
My advice as of now: Just create a company that can be successful and profitable since the 2nd month. I promise you’ll be way more relaxed and excited about it.

So, in case you are interested in how to do it, here are my steps on how to build a company that can give you the ROI that you want.

  1.     Found a niche market
  2.     Found a great margin product
  3.     Invest 20% of the value of the product into marketing
  4.     Create an e-commerce (Shopify is a great option)
  5.     Outsource your packaging and shipping
  6.     Enjoy the sales.

So stop your hero story and leave that ego behind just create things and make money and add value. Companies like Snapchat that doesn’t create enough revenue for such a long time, are really hard to build and even more hard to sustain, to be completely honest I rather use the odds for me than against me.

It is still going to take sh*t loads of work and time but it will be safer and more realistic throughout time.

This is just my current strong perspective, and there is space for all perspectives so I would love to hear yours.
Let me know your thoughts in the comments and find me on:
IG: @moises.hamui

By Alex –  the yogi coder:
This is Moises, a good friend of mine and a successful businessman, I respect his hard work and perspective on business and growth marketing, that is why I invited him to write on my blog, hope you enjoyed it and let me know your thoughts on this type of collaborations I just want to bring more perspectives to the table.


5 steps to Financial freedom

Coming soon! The complete financial freedom online workshop!
Where I hand in hand will help guide you to create a growth snowball for your financial stability!

I will notify you as soon as the online workshop is live! 

In the mean time you can read the blog post:

Financial freedom is not about how much money you have or  how much you are able to spend!
It is about being able to be independent, support yourself and your family (if needed) and still be able to invest in your priorities. To be able to fulfill your needs, debt free, safe and secure enough to be able to take risks and be bold.

This financial freedom is available for EVERYONE!
It doesn’t matter how old you are, how much you earn, what is your profession, where you are in the world, this is achievable for YOU and for everyone!
Most times, when I meet people that are not able to achieve financial freedom, is actually because they don’t know how, they haven’t found the tools, guides or examples to follow on.
So, if that’s your case and you don’t know where to start, just follow these steps for real and you will achieve it!

So here we go! :

#1 Set and write down your true life PRIORITIES!

This exercise is KEY for you, please try to take the time to think it through and start writing down what you truly think or want as your priorities.

A)  In this first section write all your priorities, with no structure or order, it doesn’t matter what comes first or last, use it as a brain storm of what is important for you.  (take 5 to 10 mins for this section)

priorities box

B) Now, please pick and order the TOP 5 priorities and write them down in order here, and when you think of which of what you wrote above are your top 5 , think in a time period like, “right now” or “this year” or “from now to the next 5 years”:

Screen Shot 2018-07-25 at 11.01.38 AM

#2 Plan and build the actions you are taking (or will commit to take) to achieve each of those priorities.

Now this one, is the most “eye opening” step, here is where you will add an other column to your top 5 priority list and write down which actions are you taking in order to achieve or maintain each of those priorities. (my example in green)

Screen Shot 2018-07-25 at 11.23.16 AM.png


#3 Understand the difference between your needs and your wants

All this exercise is extremely personal, but specifically this step.
So I would recommend you do it 100% on your own so you feel free to write whatever truly makes sense to you without being afraid to be judged for your life priorities, choices, wants and needs. Remember that there is not only 1 true right perspective. The only thing that is needed here is that you are TRUE to yourself.
It can even be aspirational as “what you would like to want or need or think it is not necessary” but just make sure is YOUR perspective.

Screen Shot 2018-07-25 at 11.40.32 AM.png

*what I write here take at as an example, not as a guide. Only write what is truly real for YOU and no one else.


#4 Live with a BUDGET

(pay attention that I wrote:  live ‘with’ a budget and not ‘on’ a budget)
Because there is a huge misunderstanding around this subject: people think that those who live “on a budget” are short on money or have low incomes. But that is completely WRONG. We should all be taught to live on a budget or WITH a budget.
That means: to understand what your income is and your expenses are, and be able to MANAGE your own finances! This should be taught (as I mention on my podcast) from elementary school to college. This is what will actually CHANGE YOUR LIFE for good.
The previous exercise helps you understanding yourself, to be able to build your own budget.
Here I share a simple template but if you find a better one , follow what makes more sense to you! 😀Image result for basic monthly budget template

The important thing is that the format covers all your income and expenses so you can calculate the “amount left” and hopefully is more than 20% of your income. Then we can continue to next step on what to do with that “extra amount” ?


#5 INVEST your money don’t “save”.

This has been the step that brought me the most growth and freedom in my life.

As much as you can do to be able to save money, when you decide to invest it and see it growting you undestand what financial freedom really is.
Being able to see your money literally “work for you” and produce more is one of the best feelings ever in personal finances.
I will share a short 101 economy explanation on why you should NEVER save your money but invest it all:

when you “save” your money wether it is under your mattress or in the bank it is money that gets “hidden” and is not working in the country’s economy, it is not going around touching many people and business producing goods, jobs, and benefits for people. it is just there “hidden” so if everybody gets to “save/hide” 20% or more of their salary that would mean that there will be 20%  less of the country’s money circulating and creating  jobs, goods, etcetc. So then a crisis might come because the country will have to print more money so there is enough, then the value of your currency will drop, so your savings will be worth less, and your income will also be worth less.
So you get me right? why is it soooo important for your own finances and your country’s to INVEST instead of SAVE your money?
When you invest in whatever you want to invest: a coffeeshop in your neighborhood, a car to be rented as lyft or uber, a real estate, or a big company stock , then that company will use the money to produce a service or a product creating jobs and making the economy and your investment returns GROW!

So after you have understood and applies this 5 steps we can get into WHERE TO INVEST!?
Which it is so big that I am panning to write it on a different post –> soon to come <—

but I can start by sharing 3 things :

First of all, as in every other matter you’ve heard me say: GOOGLE IT!? 
Since it depends on which country you are you have to start googling, where and how and in which platforms should you invest. read a bit of the news of each investment instrument is the best for your country’s context.

Second of all I will share what a good (experienced) friend shared with me, that gave me courage and confidence: “The risk level of your investments should be inversely proportional to your age” this means: the younger you are, the higher risk investments you should take, High risk –> higher probability for higher return. and if you take care of your health (which will take me to the 3rd advice) you will have many years to recover in case you “loose”.

And last but most importantly here is the order on how and where you should invest:

  1. Your own physical & mental HEALTH.
    if you invest in your health ( eat healthy, workout, meditate, yoga, take therapy) you will increase the probability of the biggest source of wealth, your ability to work!
    And if you dont invest in your health no matter how wealthy you are you wont be able to enjoy it or keep it growing.
  2. Your BRAIN!! (knowledge)
    This might sound obvious but in the every day life it is not so obvious to people.
    The more your grow your knowledge, experience and education, the more you will be able to produce wether it is getting a higher payed job or creating and growing a business  because you have invested in learning the skills and knowledge you needed for it. (and by education I don’t mean “going to school or university” I mean READ, ask questions, try new things, LEARN more all the time)
  3. Your $$$$
    now we can talk about money .
    [ I would much rather write here “your family” but that should go on #1 under mental health.
    Remember that family and friends is what gives sense to our lives; siblings and friends will grow apart if we don’t invest in those relationships.
    Plus, specifically our parents are more probable to die before us and after you have stopped living in their house you have already seen 97% of what you will see them in all your life, so treasure the time with your parents. ]
    Now on money invest your money never save it, invest it in at least 3 different financial instruments: eg. stock market, funds, real estate*, a small business. etc (*you dont need to have a lot to invest in real estate there are many platforms that allow you to invest from small amounts as 500usd. will share more on this on the next blog post )

Now since this post is already TOO long I hope you got to this point and have been able to fill out each step with your own information in a personal notebook. If not, please go back and do it! Serve your self a cup of coffee or tea and do it, it will take you less than an hour and you will see things differently from now on.

Thank you so much for reading and hope to help at least 1 person with this.

until next post! see you on IG! 😀







INTIMATE BUSINESS with the yogi coder

We are getting Intimate about Business and profesional growth!
Join me on this podcast to learn about the real “behind the scenes” of building a successful profesional career or your own successful business. It may not be easy but it is REAL.

Find it on itunes –> The Yogi Coder – A fun naked female perspective 

Google podcast –>  The Yogi Coder – A fun naked female perspective 

Anchor –> The Yogi Coder – A fun naked female perspective 

Google Play music –> The Yogi Coder – A fun naked female perspective 

Radio Public –> The Yogi Coder – A fun naked female perspective 

Let me know what you think! and if there is any other platform you would like to listen through. 😀


My own “Behind the scenes” XD

selfie how I take photos

People often write me asking this, and I want to share openly what happens in every detail at least in my case:

First, It has to be clearly stated that this is not my job, I do this (blogging & social media) 100% for fun.
Now, since this is not my job, there is no paycheck coming from the content I create so I wouldn’t recommend my “behind the scenes” strategy to anyone who is looking to do this as an actual job.

So here we go;

Blog facts:

The blog started as a way to write constantly.
It has been found that writing is one of the best “brain workouts”, it keeps your mind healthy and creative. So here I am trying to write often and sharing it with who ever would like to read it 🙂

I write about things I find interesting and enjoy sharing about: coding, yoga, digital marketing, etc.

The blog is every platform where I get to share in different ways: the website, IG, the podcast, twitter, or FB. I share in all platforms in different ways, to stay on top of social media strategies and learnings while practicing with my own “blog”.

Photographs facts:

I use my phone camera (not high quality photos) for me is not about the picture but about sharing a moment or a specific content.

I NEVER NEVER ask my husband to take pictures of me, I am too shy for that, & I would be soo uncomfortable asking him to take a photo of me so often, so 99% of the photos you see are taken by self timer, with the phone on a weird position somewhere around or in a shoe and also plenty of selfie (with my own arm) photos. The other 1% are some photos where my husband enters a the room and Im doing something funny so he takes a photo, this happens often; he enters home or a room with his phone camera on to capture “my weirdness” infraganti.

Stories are much more natural than you think, I don’t think to much around them, stories actually take only 10 to 15 seconds at the time, so even when there might be a day when you see I have shared 15 stories if you make the math 15 stories of 10 secs in average only takes around 2.5mins!!! so the key for stories is being spontaneous.

Ads facts:

There have been some ads or collaborations in my IG, but only when it is relevant to me and it is something I have actually used and recommend. As I mentioned before this is not where my income comes from, I always have a full time job even if it is not in an office, I am working on my own consulting company. And that is how I pay the bills.  So if you see ads, just give some ❤ because it is something I actually recommend.

Hope this one answer most of the “behind the scenes” questions! 😀
Alex – The yogi coder.

How to read 52 books per year

It all started when I read a medium blog post that said: “if you spent reading the same time you spend on internet you would be able to read 400 books a year”.
Wait what? that is more than one book per day!! how on earth am I spending so many hours on internet! …
Then I investigated and realize that the autor was actually not only exaggerating but also using the verb “read” for “consuming valuable information” through different channels and sources; like podcasts, audiobooks, articles, actual paper books, manuals, etc and a key recommendation was not to discriminate what kind of book or information you would be consuming.
Ok ok, here I didn’t agree, I think there is SOOO much information and books to learn from in the world, that we have to choose the subjects that we are interested in during that month (or any period of time you choose).

So I decided to give it a try on my own way; I would commit to reading one book a week, and my only 3 sources would be:

  • Physical books  (I love the paper experience of a book).
  • Kindle (I love how I can bring with me several books in a super tiny kindle),
  • Audiobooks (my forever favorite because you can always do this while commuting or working out is the best use of time for me).

And the result was actually pretty great, not only did I manage to read 1 book a week, but I was so excited to read much more, for every book I finished my “books I want to read” list kept growing, and the best part it actually became fun and easy! I found myself looking forward for those small moments I could have with my book. That is when I realized the “secret” of it:

The key was to make it a habit!  So here are my 4 tips to do it easy and simple:

  1. Define more than 1 channel or source of information you will be “reading” from: for me it was physical books and audiobooks (audible), but you can choose whatever you enjoy the most.
  2. Define two moments(habits) of your day where you can combine reading and some other habit you already have. In my case it was:
    • When I commute to work (a 25 min walk each way so in the end it was 50mins a day) I would be able to listen to my audiobook and really enjoy my commute, It was awesome how my commute became something I enjoyed so much that I was really looking forward to it every day. So It actually turned a boring “lost time” into a fun productive moment.
    • And; every afternoon I would arrive earlier than my hubby so I would prepare tea and watch tv or IG stories but instead I changed it to enjoying my tea with good background music and the book I was reading that week, it was such a great “me” moment that made my hubby jealous haha.
  3. Commit to the new habits for at least 4 or 6 weeks, after that it will become natural. The thing is that the first times your brain is so used to your old habit; eg. turning on the TV instead of the background music and my book that it takes an actually conscience mental effort to switch to the new habit, but after you’ve done it around 30 times, your brain registers it as a new habit so you start doing it without actually thinking about it so it takes no effort. **

** this actually applies to any new habit you are interested to create, but be aware don’t try to integrate too many habit changes at once because it would be exhausting to your brain, so take one at the time. 

So go ahead and don’t forget to share with me (@TheYogiCoder) if you are able to make it!

Alex – The Yogi Coder

One challenge at a time

Do you remember when you were at school and the first day of classes the teacher would share ALL the projects, deliveries and exams for the semester or year? even with the detail of how much weight each thing would have on your grade. Do you remember the amount of pressure you felt at that moment? IN-SANE ! (at least for me 🙂 )
Then you would go through the year and it would all come out well and even better than expected.
This is how adult life is for me now;
I see all the challenges of: maybe starting on a new job, changing living location or country, changing company or changing career direction as a huge amount of challenges one after the other one. And I don’t even want to begin mentioning the stress that can go into moving on from a love relationship, or facing a health challenge, a family issue or any personal challenges life brings all along the way.

Then, when you are in a peaceful place/moment in your life you can stop, breathe and realize how you are just fine, and even thriving!! You can look back and realize how many tough challenges you have faced and gone through them all with success, pain, tons of learnings and rewards!

Now that Im back to my yoga practice, I realize that I am capable of so much more than I think, if I manage to focus on the present and on conquering ONE CHALLENGE AT THE TIME, with no trials of “multi-tasking” or actually “multi-worrying”.

The same applies to coding, you can get stressed and overwhelmed when you notice how much work and fixes you will need to work on to make your program work the way you need it to work, then all the extra time that you will take fixing new bugs that appear every time you make a change or try to “fix” something.
It is extremely overwhelming and stressful (at least for me learning). But if you focus only in one challenge at the time, after a while you notice how much you could get done, advance and built in the end.

As one friend told me once and I keep repeating to myself: “People overestimate what they can do in a DAY but they always UNDERestimate what they can do in a YEAR”

If you manage to take one challenge at the time after a year when you look back you will notice how MUCH you were able to go through and do successfully!

Let me know what have been your experiences with this, it always inspire me to learn from you.

Thank you!! 😀


The unspoken weeks of pregnancy and loss :'(

So I guess I have to start with the news that my husband and I got pregnant on the first try after deciding to “relax and let things happen in its own time” hehe .
We were extremely nervous but excited that it happened so fast, every day/ week that passed by we got more and more excited, we did what I think most couples do; joke about how “special/cool” parents we would be, discuss names, imagined the kid’s personality and so on..
Since I am not a very discrete person I couldn’t keep the secret (not even for a day) from my mom and family, then we told his family and I shared with my friends, everybody was super nice and celebrating the news.
I have to admit that I needed to share it with almost everyone at work because my symptoms after week 6 were so terrible; dizziness, puking around 8 times a day (and night), sleepy but mostly sick 24/7 so it was impossible for me to hide it.
That is also why you wouldn’t see me so present on IG in the last couple months.

I decided to share about my pregnancy early thinking that it would’ve been impossible for me to go through it all alone and hiding it, but I was also feeling very confident that if something bad happened, I would also openly share.

So here I am, sharing…

Something bad did happen, and on week 11 we found out that the sac had developed but the “egg” didn’t develop after week 7. It was more sad that we could have imagined (my husband and I).
We are both practical rational people but still we were deeply sad and disappointed. After this bad news it kept getting a bit worse, since I still had the sac (where the baby is supposed to grow) in my womb, my body thought I was still pregnant (having still all the terrible symptoms but with no possible happy outcome) and I had to go through a medical procedure to take it out which I had the choice of taking a pill that would make me bleed out for a full day, or going to a hospital get anestesia and have it taken out by a doctor. I chose the first one (because the sac was small enough) so here I am bleeding.

I am sharing it because I do believe it is important to normalize and understand how much pain a woman goes through from the moment of early pregnancy symptoms, and how in almost 40% of the fecundation cases something like this can happen ending the pregnancy during the first trimester.
I don’t agree with society’s recommendation on not sharing the news until we are sure “it will stick”. The result of that is so many women (and men) going through this blindly and alone. Which makes them feel isolated and some times even with “no real right” to be sad.
I remembered a video that Sascha Fitness shared some time ago when she went through the same, and I watched it again; it made me feel understood and made me understand that it happens much more often than we thought. That is was not our fault and there was nothing we could do to avoid it.
Also, watching someone else getting sad for a young pregnancy loss, and listening to her words validating the sadness and pain that you are living at the moment, was so positively impactful for me.
So yes, even now with my bad news, I encourage myself and everybody else to share about their pregnancy whenever they want, with no rules and limitations. It is amazing to feel the warmth and support from friends a family when/if something bad happens. I am today super grateful for my husband (the greatest loving support ever) and friends and family that were more loving and supportive that I would have imagined.

And we are in peace and confident that at the right time we will be great parents.

Thank you for the patience and for reading 🙂
and keep being patient with me while I get back on my two feet at work and life.
It appears that there will be exciting things happening professionally soon. I will share as soon as I can. 😉

p.s. writing about it has been therapeutic and I already feel good, hopeful and motivated. So if you find yourself in this situation and don’t feel comfortable sharing it with people, write about it, it helps! 🙂


This is not a post with any answers, but more an introspection I would like to share with all of you in case it helps myself and anyone else out-here..

First I would like to ask myself: Is it really “burn out” feeling or boredom?

There is a big difference and It seems like it can be easy to confuse, because boredom of a repetitive or unchallenging job can make you feel like you are extra tired when in fact your brain is simply bored, unexcited and unmotivated.

As I am writing this I am identifying that I don’t really feel burned out, like when you have worked your ass off for 16 hrs a day on a project, idea or business for an x amount of time (could be months of years) and you can not see the light at the end of the tunnel, and you feel like your mind, body and spirit can not give anything else; That, is the burn out feeling.

In this case I am simply questioning my present, I am questioning if what I do to make money and support myself is fulfilling me. Yes, I work at a great company, with challenges and areas of improvement but all in all, a great company to work for, and it feels like my career is being developed and in constant growth. But, why have I constantly been looking for more projects, ideas and business to do “on the side”?

Why is my job not enough to make me feel fulfilled and excited? Should I simply change roles within my company? or should I take the risk and launch my own ideas investing my savings and time in something uncertain?
What is the rigth thing to do and when?

Lately I have been questioning myself on what do I want to do for living. I am certain that anything I decide to do has to produce money to support myself and contribute to my family. That is simply how I am the most happy it is my decision as a woman to always be independent and always develop professionally so my partner keeps admiring me through the years as much as I keep admiring him. I actually believe this applies in every way not only in the professional field. One should always continue to learn, to grow, to evolve, to become a better person as time passes by, maybe as a consequence we choose partners with the same development, then it becomes more possible to keep a relationship through the challenges that time brings.

That being said, I am certain that no matter what, what I decide to do for living has to produce some monetary value. But now (I don’t know if it is because of my age) I feel like it is not enough to have a job that makes money, I feel that I need to have a job that makes me feel excited, fulfilled and extremely motivated, and most times that all happens when I am new at a company, everything is new, there is so much to learn, and that itself makes me excited and motivated, then when the learning curve is coming down, I feel completely unmotivated and start questioning the impact of my profesional life in the world or my transcendence.

Maybe it is my ADHD, that makes me want to change activities, jobs, even hobbies so much and so fast. But what I know is that I can not spend too much time in the “confort zone” where I know how everything works, I understand every process and the job becomes “easy” and boring. That is my que to RUN.

Now I feel more mature and I don’t simply want to run to the next shiny job that encounters me. This time I am taking some time at my current job but analyzing every day what do I want.

  • Do I want to build my own products, business model and mkt strategy to grow them into a business? (with all the learning I have gotten in the past years)
  • Do I want to do my 200hr yoga teacher training and teach in person and online?
  • Do I want to give consulting about ecommerce or digital mkt to big companies that pay really well?
  • Do I want to work as a freelancer in webdevelopment and be able to travel and work from wherever I am?
  • Do I want to move to hawaii and build a coding school for children ?
  • Do I want to stay at the awesome company I work for and simply change roles into a new exciting area?

The reality is that I don’t know 😦 and I really hope to resolve this in the next couple months. But what I can do right now Is to keep questioning myself and let every idea in, not disregarding any idea just because it could sound too crazy or out of place. I will commit with myself to keep my mind open and give space for exploring what is it that I would like to do next.

In the end all we have is our present and we must do what makes us happy while we are responsible with ourselves, our loved ones and people around us.
I hope you are also giving yourself the space and opportunity to explore and understand what is it that you would like to be doing right now.

see you at my IG stories 😉 @TheYogiCoder


Here I am again, thinking and getting extremely excited about ANOTHER idea.

This time, is starting a weekly podcast where I can share more about the challenges of women in the workplace, in tech and in general fun facts and jokes about being a woman 😀 I believe it would be super fun and maybe enlightening to listen to some great talents I know and myself (not such a great talent hehe) talking about challenges and fun jokes we are able to make of our everyday situations. I would like to have a space besides IG stories where I can share openly about female day to day challenges that not many people feel comfortable talking about, but the little I have shared on my stories, I have received great feedback on “how enlightening has been” for some male friends and “how much they relate” for some female friends. So here I am again super excited about this new project, the only problem is that I have found it extremely hard to commit with time and energy to any of my “ideas” or projects.For example:

  1. The app I wanted to build with so many of you who enlisted on my form at the coding section. It has been extremely tough to find the time to invest in it and commit for as long as that app and project needs.
  2. The youtube video channel I started and today it only has two bad-quality(recorded with my phone) videos, I still feel like I would like to share videos but it is tough to convince people to be infront of a camera and I think you guys would get so bored if it was only me talking every time 😀
  3. I have designed a line of T-shirts with super fun phrases and designs of #BetheNerd and “I am a coder and my super power is yoga” or “I am a yogi and my super power is coding” etc, etc. I love the designs I created but still haven’t found the time to find a supplier that produces good quality cotton tshirts and also find the platform that allows me to deliver worldwide (I don’t want to create goods that are only for “x” country).
  4. Now, the podcast! 😀 [insert facepalm emoji here]

So all 4 projects are close to my heart and get me super excited but I have a full time job that demands tons of time, focus and creativity so by the end of the day It becomes tough to give my best to any of these projects.

Plus now there is an opportunity of building my own consulting agency for ecomm & mkt 😀 so that as well will take tons of time, but that is a business or like my job “a responsible way of earning money”
OHH and I should not forget I also have hobbies that change often hehe like;

Yoga, which is not really a hobby but a habit that I need to stay sane hehe but it does require daily time commitment.

Now I am soo excited to re-learn to play the guitar hehe I brought back home my guitar (from my parents house) and already wrote down what are the songs I will be practicing to relearn. So this also will take some time of my week but it is a hobby that helps me relax and release creativity 😀

All while keep having time for my friends and family and of course quality time with my love.

So practically, if I wanted to do it ALL I would have to divide myself in 5 different yogi coders haha
So the only answer will be RUTHLESS prioritization, one of my biggest learnings from working at FB.

Will see, I do not have the answer now but will start ruthlessly prioritizing my top 3 activities that I will be able to commit to, while being responsible enough to have a stable income.

see you at my IG stories 😉 @TheYogiCoder


I have shared why I became vegan, but now I will share what does flexitarian mean and how (I currently believe) it has more scalability in population adoption than veganism!

We have defined how much livestock/meat production pollutes the world more than any other human activity, how the way we currently produce animal products is so harmful to our own health, and how terrible is the life and death process of the animals we consume products from.

But I want to talk about how I have experienced my transition to veganism in my social life, and how my current theory is that flexitarianism is a more accesible first step into the right choices.

Every “extreme” change becomes to hard to adopt and by preaching eating habits to people like if it was a religion (telling them how wrong they are with their current habits), people instinctively reacts by rejecting the “unknown extreme” idea.

I have tried to explain to all my “well educated” friends how much meat consumption pollutes much more than any amount of water wasted or cars used to commute to work or flights they take every year and every single time I receive rejection, they feel judged and pressured by an extreme change.

It works like when every fanatic religious person that tries to preach their believes by knocking at your door, or screaming that “we are all going to hell” or slapping you with a bible; even if what they might be preaching is love and compassion, the way it is pushed to people becomes annoying and receives immediate rejection. If you try to convince people why becoming vegan is a good idea you will win more aversion and rejection to your “vegan movement” than impact.

So, taking all this in account and being one person who is currently experiencing the transition to veganism I choose to be like a Buddhist: they practice their religion and beliefs with no preaching, and whenever people see their patience, compassion and love and get interested they ask and investigate! so if we were going to put it in marketing words: it is a “pull” instead of a “push” marketing approach. 😉

I chose to start my transition by learning, by cutting off 100% of all beef consumption of my nuclear family, by making 4 out of 5 meals a day completely vegan but mentally “allowing” myself to have a meal with dairy or eggs if necessary. The fun part is that by feeling free to have dairy or eggs it makes it easier in my mind and then I actually manage to have/choose all 5 meals completely vegan.

And last but not least in my first 6 months of transitioning I allowed myself to have a meal with fish or pork once a week or once every 15 days (pay attention to the word “allow” it doesn’t mean that I was actually doing it). And again in the end we ended up heating 95% of our meals vegan.

The point is; by allowing yourself and others to simply cut down their meat consumption from a 60%+ that is right now to a 5-15% of what you use to eat you are actually impacting the world much more than if you stopped driving and flying and using a train forever. And the best part it is much easier to convince people to learn about it and “jump in” to try out “cutting down/off” meat consumption and explore great vegan dishes instead of demanding a COMPLETE change and commitment of something so basic for humans as nutrition.

Because all this I believe it is faster/easier to impact the world with flexitarianism. This can translate in more people changing their eating habits, pollution and animal harm by lowering their 60-80% animal products consumption to a more controlable 5-15% I don’t mean to discourage people from becoming 100% vegan, I am planning to be 100% vegan by the end of the year, but if you don’t feel that comfortable with the “limitations” of veganism I invite everyone to start trying and experience the transition by cutting beef off and eating a plant based diet at least in 80% of their meals. And I believe that the positive results will trigger a natural curiosity to learn more and eventually veganism will be the “normal”.

I will be sharing some of my favorite recipes here.

p.s. Once you start investigating, little by little you will find enough reasons (like pollution, animal cruelty, and real health issues provoked by our current way or producing meat and dairy) to eventually become 100% vegan. 😉 but this is a decision that only one-self can take.

Yoga every damn day

I’m sure almost all yogis at Instagram have seen the hashtag and recommendation around the yoga community, but what does it really mean?

As Rachel Brathen has explained in her podcast, yoga every damn day means to literally simply ROLL OUT your MAT every day. Roll out your mat to practice yoga in any way possible; asanas, pranayama, meditation, savasana.. any area of yoga you can practice! The recommendation is to do some kind of yoga every single day.


Because it will help you balance your energy, mind and body. It will become a habit, and it wont be difficult to “get on your mat” every day after a couple of months. It will improve your mood, your body alignment, your mental health, spiritual and physical health in every way.

Commit rolling out your mat every day at your preferred time of the day and let me know how it goes after having done it for 30 days you will see how your body will ask you for it every single day!


Veganism had been a huge taboo subject for me until a couple months ago…

This is what happened: My boyfriend and I were scrolling down documentaries in Netflix, when we came across “Cowspiracy”, I stopped at that documentary because I had heard a lot of good reviews so we watched…
And it was completely shocking, not all the reality around meat production and how it pollutes our planet more than anything else but what was more shocking is how two well educated (college and masters degrees) adults had no clue about all this facts, It almost felt that it couldn’t be true… until we investigated:

Yes, 51% of all world wide CO2 (green house emissions) come from meat and dairy production (livestock)!

Yes, livestock represents 3times I mean 3X the pollution of all the cars, all the flights, all the boats, all the trains in the world combined!

Yes, 2,500 gallons of water are needed to produce 1 pound (450 gr) of beef.

Yes, Livestock is responsible for 65% of all human-related emissions of nitrous oxide; a greenhouse gas with 296 times the global warming potential of carbon dioxide, and which stays in the atmosphere for 150 years.

And I could go on and on, I recommend everybody to watch this documentary, not to become vegan or not, just to watch it to have the knowledge because we have grown so ignorant of so basic knowledge for generations.
This is when my partner and I decided to try to become vegan, little by little we transitioned by first only cutting off 100% of our beef consumption, and learning more about vegan dishes and how to get all the nutrients needed for a healthy fit life.

It has been quite a journey(easier than we both had imagined) and currently we are flexitarians (will explain in detail on an other post) but im short is that we are currently eating: 80% of our food is fully plant based, 10% includes dairy(eggs, milk) and 10% includes fish & chicken. I know it is not 100% vegetarian yet but vegan experts told us that it is a one year transition and by cutting off beef we are doing half of the impact in our CO2 footprint.
So here we are, the results: it has been awesome (with some downs like when I didnt’t have enough probiotics on my stomach) but most of it has been great, we have more energy, we feel stronger, we have better digestion and we have been so amazed by how easy it is to go for vegan or vegetarian options at our favorite restaurants, there are plenty! and best of all I have learned tons of new delicious recipes! (I will share some of my favorite recipes here later on)

p.s. YES Vegetables and legumes have TONS of protein! some even more than meat!

p.s.2. Don’t worry that much about Trump pulling USA out from the Paris agreement on global warming, YOU and ME have the power to have a greater impact, literally change your square meeter, feed your family with more plant based meals and you will be making a bigger impact than any politician out there.

On Meditation…

When I started practicing yoga I started to learn everything about BREATHING, it was amazing to realize how little I knew about breathing; how we can control our heart rate, our anxiety level, our blood pressure, our glands hormone production, adrenaline production and much more!
I was shocked to see how I didn’t know how to breathe. I was sabotaging myself by my weird way of breathing (short and fast) It was the root of most of my anxiety.

Then I realized what a great workout could yoga be if it is done properly. How each perfect posture is only correctly achieved if you are able to control your pranayama. And last but not least I learned how all it takes to be able to meditate is to be able to concentrate in BREATHING and letting all other thoughts that come by, simply pass by. Literally see them coming and letting them pass by.

All my life, being classified as a hyperactive ADHD person; I would never have imagined I could ever be able to meditate. In my mind I always imagined meditating meant: sit still, close your eyes and think of “nothing” haha IMPOSSIBLE, I couldn’t sit still even if my life depended on it. (since I have dysautonomia I tend to be always moving by instinct) but then I learned the amazing real description of meditation: sit comfortably, and breathe slowly focusing your attention in your breathing not making it slower or faster just acknowledge your breathing and try to relax your body into it (your breathe will automatically follow your relaxation and will become slower and deeper) try to breathe a bit deeper with each breath and be aware of all the noises around you and let them go, be aware of all the thoughts that come to your mind and don’t hold them, just “watch them pass by” (with eyes closed) and start noticing how each part of your body feels physcially, where do you have a pain, where does it feel weird, itchy, everything, go through your body from head to toe: hair, head, ears, eyes, eyebrows, forehead, mouth, nose, chin, neck, chest, back, arms, hands, fingers, etc etc until you arrive to your toes. All this self-guided body awareness after having control our breathing , this is MEDITATION and we ALL can do it!! 😀

The benefits are endless, but in short, you will feel happier, with more peace, patience, and not only your mind but your body will be healthier.

Please try it for one day, for 5 mins! and let me know how you felt! I will create (and post it here in the next couple weeks) a 5 min video with guided meditation so you can just listen and follow.
But for now, try to do it by yourself, and let me know how you feel. 😀

10 free platforms for Learning to code

Are you not ready to commit a monthly fee to pay online coding courses like: treehouse, Lynda, code school, learnable, infinite skills, etc?

These online courses cost from 24 to 29 usd a month. They have learning paths or “tracks” that are easy to follow and tests along the way to check your learning development, but yes, they come with a monthly cost.

Which is not bad, most times if you are paying to learn something it makes you feel more committed to do it often and try to get the most out of it, since it is indeed costing you “real money”.
This psychological behavior applies for everything; learning a new skill, learning a language, practicing a sport or working out from a gym.
If you have payed a membership you will try your best to get the most out if it, wouldn’t you?
So because of this, and the level of support they give I strongly recommend to commit to one of this payed courses.

BUT… If as I mentioned before; you are not ready to put down 25usd a month to learn coding, and you really want to learn, there is no excuse; here I will share 10 different FREE platforms where you can start learning today.

Please go ahead and try whatever makes you feel more comfortable! they are all great and most importantly FREE!!:D and dont forget to let me know what did you think of them!

How I started practicing yoga

First I would have to start by explaining to you that I have always been perceived as a “hyperactive” person. In school, work and at home that was always the adjective for me: “Hyper”, “fast”, “intense”, and honestly not in a good way.
I have always been extremely active and fast in my thoughts and movements and I had never before wanted to accept that I was wrong, just because I was a bit different or I moved and talked in a different speed. (I have many fun stories to share but I will share later in another format 😉 )

I always did great in school and learning new things, always had 1 or 2 extra activities after school; languages, ballet, tennis, swimming, horseback riding, modern dance, crafting, knitting, playing violin, martial arts, etc… and when I was old enough, started to have half time jobs afterschool as telemarketer, children tutor, and language teacher all this before graduating from college at 22.

I would never stop, It was like If I were afraid of stopping, I didn’t know what could happen. Maybe it was my way of dealing with my dysautonomia; if I never stopped I could feel “in control”, and wouldn’t faint as often. I still don’t really know, but the fact was that I just couldn’t stop moving “forward” and along the way, moving, speaking and thinking too fast, soo fast that I wouldn’t listen, I wouldn’t wait for anyone and I would be alone most of the times. It was a tiring and lonely path.
I had no patience for others and most times not even for myself, people would get annoyed and desperate by me and my “intensity” (they still do, if anyone close to me reads this I can bet they are nodding their heads right now haha) XD

So after my teenage years I started trying to control my speed in everything: talking, moving, and thinking. It always felt like I was limiting myself and it felt frustrating and sad every time I didn’t manage to be as I wanted; slow and peaceful.
Then I found yoga, I found out that fast-thinking didn’t give space for the brain and soul to analyze, absorb knowledge and get to a wise conclusion, I learned that time could be a great friend and not an enemy.

Through the simplicity of learning to breath I learned that slow was much better than fast, I learned that silence and motionless allowed my whole body and mind to rest and to reconnect. I learned throw the slow flow movements of yoga that everything inside me is connected and that I could connect much easier with myself when I was in peace. I stopped being afraid of stopping and just being. And It feels liberating!

I keep learning so much with yoga, and I am aware that I am way far from being perceived as a peaceful person but at least now, I feel in peace with myself and I have learned patience by first being patient with my own evolution 🙂
I know there is still a long way to go, but I am happy and feel free from my own fears and pressures.
I also accept and embrace that I will always be intense and passionate and I learned to appreciate it and use it in my favor when passion and intensity is required I can bring enough for a crowd.

This is my yoga story, what is yours? 🙂

5 TIPS on learning to code:

1. Discover your why? your real motivation:

  1. What would you like to build?
  2. Do you want to learn simply to get a better job?
  3. Your reason goes here…

Any reason is 100% fair, just define it so you are aware of why are you investing time and money in this new skill you want to learn.

2. Define your when. How much time do you really have to invest in it.

I would plan first by hours per month, then break it down to hours per week.  Committing “x” number of hours per day has never worked for me, because my work schedule is not fixed, somedays are busier than others, and some days I just want to work out and relax instead of sitting down and start coding.

But If I commit “x hours per week is easier to achieve during the days I find more time and energy to do so.
It gives me the flexibility and freedom I need with a defined amount of commitment I also need to get things done.

3. Think long term

A good friend told me once: “People overestimate what they can get done in a day, but they all underestimate what they can get done in a year”

Define your yearly goal, and define a 5 year Vision.

How do see yourself in 5 years with this new skill and experience of coding?

4. Define a budget for it $$$

How much are you willing to invest in learning? It is fine if you decide you cannot invest money in it.

By investment I also refer as the amount of time you will allocate to learn. Because in the end time is money. The amount of time you invest in learning is the amount of time you won’t be able to invest in working and producing money. So even if It is time what you are investing it is always good to define what each hour of your productive time is worth and define what time=money are you committing to invest in learning.

This perspective will also help you not to waste time or get that easily distracted because you will be aware of how much your time is worth 😉

5. Look for a mentor / Friend / supporter & “Google it!”

If you have the chance; look for a friend that works as a developer, someone who will help you when you get stuck in your code. Even if you only meet up once a week. It can be more than one person so you don’t annoy the same person every time.

In case you don’t have anyone available for help then your best friend will always be Google, any time you get stuck simply ask your coding question in google and it will take you to the right community where you’ll find your answer. (eg. Stackoverflow, w3schools, thesitewizard, echoecho, computerhope etc, etc)

** And last but not least: JUST DO IT!

All this is something I have to keep reminding myself every week, every time I have too much work at the office and I’m too tired to put myself into keep learning and getting another part of my blog done.

Hope you are all better than me and you will manage to learn and build amazing things faster than you imagine! 😀 please share with me as much as you feel like about your journey and most importantly about the things you are building ! 😀


Honestly, it was out of helping a friend who wanted to start her own beauty and fashion blog, I wanted to show her how it could be done by starting an IG account and sharing your REAL self with the world. (since I work at FB I thought I could have a good perspective on how IG works)
After a couple weeks of encouraging talks and guides on how to create her blog, she started the blog and IG account, and my only real advice was: “Just do it! You have tons of knowledge and talent in fashion and beauty (she is literally and expert, she has worked on beauty and fashion for years) so just share your perspective and always be yourself.”
The funny part was that she ended up teaching me, she put all her time and effort into her IG account and started building an exponential increasing audience. Now, she has grown to more than 11k followers in less than 4 months. Which is Awesome! And made me so proud! She really took it seriously and made it happen.

Now I decided to have my own blog as a therapy, committing to write once a week and share in a daily basis, two of the things that I feel the most passionate about: learning to code and encouraging women to get interested in tech, and my yoga practicing continuous learning path. So here I am.
The blog took so long because last couple months I have had a huge work load at FB and many work trips so It has been tough to commit to build my website from scratch by myself.

But here I have my first blog post! 😀 I’m so excited because even when it looks so simple, It took so much effort to make everything work. This is just the first phase, I will add my 2 categories: Yoga & coding and will share in each a weekly yoga flow and advances on my coding projects, hoping this encourages you to start learning and practicing anything you feel passionate about!