Performance marketing?

Usually described as the marketing investments in which you only pay when you get measurable results (eg. pay per view, pay per click, pay per conversion, pay per lead, pay per visit, etc) Performance marketing has become mainstream. The thing is, we should be able to measure or at least estimate the return of everyContinue reading “Performance marketing?”

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360 reviews guide & 3-2 rule on feedback.

Let’s first review the 3 cardinal rules on feedback: Be prepared with clear examples. To avoid feedback on becoming impact-less compliments or complaints, you must bring examples where that person behaved the way you are mentioning. For example, don’t just say: “you are very assertive” but mention the meeting/email/moment that made you perceive that personContinue reading “360 reviews guide & 3-2 rule on feedback.”

Linear vs Exponential growth

Most people will immediately think exponential growth is what all companies should be looking for, but in order to achieve real exponential growth companies need to achieve consistent, long term linear growth first, then the compilation of both will look exponential after some time (yellow line). The difference between exponential or linear growth in aContinue reading “Linear vs Exponential growth”